Senior Marketing Strategist for Digital Business Solutions

7 days ago

New York, New York, United States PayPal Full time
Overview:
PayPal is a global leader in digital payments, revolutionizing commerce for over 25 years. We empower consumers and businesses to join and thrive in the global economy by creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure.

Job Description:
Company Overview:
We operate a global, two-sided network at scale, connecting hundreds of millions of merchants and consumers. Our platform provides proprietary payment solutions accepted by merchants, enabling the completion of payments on our behalf.

We offer customers flexibility to use their accounts for purchases, receive payments, and transfer funds. Our products, including PayPal, Venmo, and Xoom, facilitate safe and simple transactions between friends and family.

Merchants benefit from an end-to-end payments solution providing authorization and settlement capabilities, instant access to funds, and payouts. We help merchants connect with customers, process exchanges and returns, and manage risk. Our cross-border shopping solution enables merchants to extend their global reach while reducing complexity and friction involved in cross-border trade.

Responsibilities:
  • Develop product positioning and messaging based on merchant feedback, competitive research, and deep understanding of Microbusiness solutions.
  • Scope and execute global marketing strategies driven by qualitative and quantitative insights across multiple customer segments.
  • Partner with analytics and leadership to ensure tracking and reporting of growth KPIs on an ongoing basis.
  • Collaborate with Product/Design/Eng/Market Research to influence product roadmaps and increase product adoption, differentiation, and customer growth.
  • Ensure consistency and alignment across business lines, influencing and shaping product and marketing strategies to meet business goals.

Requirements:
  • 7-10 years experience in product marketing, specifically around digital and small business solutions. Bonus if you have experience specifically in marketing to emerging businesses and solopreneurs.
  • Experience working in B2B settings and on marketing or growth strategies in a product lifecycle.
  • Passion for customer-centric strategy, with experience in generating qualitative and quantitative insights and using those insights to inform marketing strategies.
  • Team player who knows how to walk through walls and make friends along the way.
  • Fast study. You learn quickly and can roll up your sleeves to problem solve and get it done.

Benefits:
PayPal offers fair and equitable compensation practices, including an annual performance bonus, equity, and medical, dental, vision, and other benefits. The U.S. national annual pay range for this role is $118,700 to $246,290.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

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