Marketing and Events Professional
3 weeks ago
We are seeking a highly skilled Marketing and Events Manager to join our team at Teachers College Columbia University. As a key member of the TC Academy team, you will be responsible for creating and executing effective marketing campaigns to drive enrollment and engagement.
About the Role
The ideal candidate will have a strong background in digital marketing, email marketing, event planning, and project management. You will be responsible for managing multiple projects concurrently, ensuring timely execution and adherence to budget. You will also oversee day-to-day tasks of digital advertising campaigns, work with vendors, and organize campaign structure, creative generation, and flighting.
Key Responsibilities
- Design and execute targeted email marketing campaigns, including automated workflows and drip campaigns.
- Maintain and optimize Salesforce for lead tracking, segmentation, and campaign reporting.
- Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels.
- Plan, organize, and execute TC Academy events, including conferences, webinars, trade shows, and community outreach programs.
Requirements
- Bachelor's degree and three years of professional experience, in higher ed, nonprofit, or agency setting.
- Strong experience with analytics tools to render data and drive data-informed decisions, including proficiency in Google Analytics 4.
- Experience running and managing social media channels.
- A solid understanding of marketing channels and performance metrics.
Salary
$75,000 - $90,000 per year, depending on experience.
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