Data Insights Director

6 days ago

Phoenix, Arizona, United States Breakthru Beverage Group Full time
Job Title: Director, Analytics & Insights

Breakthru Beverage Group is seeking a highly skilled Director, Analytics & Insights to lead our analytics team in enabling the selling effort. The ideal candidate will have a strong background in business planning, performance evaluation, product and inventory management, pricing and revenue management, and demand planning/forecasting/budgeting.

Key Responsibilities:
  • Develop market and economic analysis capabilities to drive market share, revenue, and profit through analytics.
  • Lead data analysis and business case recommendations for selected initiatives.
  • Drive uniformity and standardization on how we measure our performance with key supplier partners and customers using analytics & insights as the focal point of the conversation.
  • Develop, arrange, and optimize key reports and business forecasts that support and inform existing and future business initiatives.
  • Identify actionable insights, suggest recommendations, and influence the direction of the business by effectively communicating results to leaders.
  • Lead the Analytics & Insights team functions of Syndicated Data, Corporate Reporting, and Insights, ensuring analysts provide sales insights helping drive category, channel & market-based solutions in assigned BBG market.
  • Act as a subject matter expert in the design and recommendation of appropriate analytical approaches and methodologies in addressing key issues within the business on commodity and/or channel (spirits, wine/beer/craft, National Accounts, etc.) and support overall ad-hoc requests.
  • Understand BBG & Supplier (brand) strategy and put customer analysis and insights around the strategy.
  • Deliver supplier and customer-based insights from a mixture of internal, syndicated, and other industry relevant data to deliver recommendations and actionable solutions.
  • Partner with Business Intelligence and Sales Leadership to drive standardization of reporting across the organization.
  • Drive a data-driven culture to promote data-driven decision-making, consumer-driven analytics, and business-objective led planning across the enterprise. Harvest and optimize the value of BBG's technology and resource investments around analytics within assigned BBG market.
  • Monitor and measure continuity, standardization, and analytical actions of the organization within assigned BBG market.
  • Support the strategic and analytic process behind all new route to market changes / restructures.
  • Identify opportunities for business growth. Communicate changes in business trends to leadership and provide guidance as to the overall impact.
  • Oversee analytics regarding customer segmentation as well as identification and optimization on relatability to BBG's sales execution model, segmenting customers and focusing on target segments.
  • Continually provide recommendations on all aspects of data collection, analysis, and reporting.
  • Lead ad-hoc strategic projects and analyses. Translate business inquiries into actionable reports. Prepare written analysis and present findings and recommendations to key stakeholders.
Requirements:
  • Bachelor's degree in related field and/or equivalent training and work experience.
  • Minimum of 8 years' experience in sales and marketing.
  • Ability to think critically, both quantitatively and qualitatively.
  • Proficient PC skills using MS Office and other various computer programs including presentation software.
  • Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills.
  • Advanced proficiency in Excel and other analytical system tools/databases (e.g., SAP WEBI/BOBJ, PowerBI, Connected Excel, TABS Analytics, Nielsen, etc.).
  • Advanced proficiency leveraging syndicated (Nielsen, IRI, etc.), consumer, shopper research and/or category management data.
  • Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines.
  • Analytic and Reporting skills.
  • Utilize sound judgement and problem-solving skills.
  • Ability to work in fast-paced, high-volume, team environment.
Preferred Qualifications:
  • Advanced degree in business, analytics or a related field is preferred (e.g., MBA).
  • Professional experience in beverage alcohol and/or consumer package goods is preferred.
  • Strong knowledge of legacy Sales organization and deep understanding of sales / pricing processes/ trade development, bus managers processes.
  • Expertise in local market pricing and programming systems / regulations.
  • Experience with large-scale change management and driving change through influence.
Competencies:
  • May help coordinate the work of junior members of the team.
  • Resolves issues which are often varied and non-routine. Undertakes analysis and investigation to solve issues.

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