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Product Marketing Strategist

1 week ago

Plano, Texas, United States Dynata Full time
Marketing Solutions for the Modern Era

Dynata is a leading provider of first-party data insights, activation, and measurement solutions. Our platform empowers businesses to make informed decisions by leveraging a vast network of 70 million consumers and professionals globally.

We're seeking an experienced Product Marketing Director to lead our product growth initiatives. As a key member of our marketing team, you will be responsible for articulating the value of our product portfolio, building compelling product positioning and messaging, and creating sales enablement campaigns.

Key Responsibilities:
  • Develop Go-To-Market Strategy: Define the GTM approach, positioning, value proposition, and messaging for existing and new products.
  • Sales Enablement: Identify resource and functional challenges facing sales teams and provide support through pitch decks, selling tools, win/loss assessments, and more.
  • Create Sales Collateral: Design case studies and other materials to educate sales teams on our offerings and sales processes.
  • Lead New Product Launches: Oversee strategy, planning, and execution of new product launches.
  • Measure and Improve: Develop programs to achieve key performance indicators (KPIs) and ensure products meet sales objectives.