Marketing and Sales Coordinator

2 weeks ago


Austin, Texas, United States University of Texas at Austin Full time
Marketing and Sales Assistant

We are seeking a highly motivated and organized Marketing and Sales Assistant to join our team at the University of Texas at Austin. The successful candidate will be responsible for a variety of tasks related to marketing and sales, including:

Marketing Tasks
  • Solicit author information and marketing questionnaires on a seasonal basis
  • Process information into Horns on a weekly basis
  • Prepare pre-launch meeting minutes and Horns updates
  • Enter keywords for launch on a monthly basis
  • Create and send marketing letters with catalog mailing on a seasonal basis
  • Distribute catalogs to authors, sales reps, partners, media, and in-house mailing lists on a seasonal basis
  • Send author flyers on a seasonal basis
  • Pull blurbs and add them into Horns on a weekly basis
  • Add selling points into Horns on a monthly basis
  • Mail books for sales purposes as needed
  • Mail sales reps kits on a seasonal basis
  • Assist the sales director with sales reports as needed
Publicity Tasks
  • Create and update media kits on a daily basis
  • Process ad-hoc review copy requests on a daily basis
  • Track and log review and media notices
  • Send weekly review roundups to staff and sales reps
  • Send monthly reviews coverage to authors
  • Prepare media roundups on a weekly basis
Textbook Adoptions / Promotions
  • Process desk and exam copies on a bi-weekly basis
  • Maintain the course adoption database in Acumen on a monthly basis
  • Research and build syllabus lists for academic promotions on a weekly basis
  • Create introduction and TOC PDFs for downloads on a weekly basis
  • Create password-protected and watermarked PDFs on a seasonal basis
  • Follow up with emails for course adoption on a weekly or as-needed basis
Social / Digital Media
  • Solicit author participation for blog, video, and audio contributions on a monthly basis
  • Monitor event listings online on a weekly basis
  • Create events on social media as needed
  • Edit podcast support on an as-needed basis
  • Generate pull quote graphics as needed
  • Generate HTML-coded excerpts on a weekly or monthly basis
  • Generate Look Inside images for the website and Amazon on a seasonal basis
  • Design and schedule book announcements in MailChimp on a weekly basis
  • Create and follow through on creative social media plans on a weekly basis
Analytics
  • Gather monthly analytics highlights on a monthly basis
  • Generate your piece of the book report for monthly meetings on a monthly basis
  • Regularly report on scholarly adoptions, requests, and sales on a seasonal basis

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