Head of Global Demand Generation for Cloud Security Solutions

1 week ago

Augusta, Maine, United States Trellix Full time

Trellix is a pioneering cloud company that revolutionizes the security industry. Our mission is to safeguard the world's data, and we live and breathe security. We prioritize learning, driven by openness and transparency.

We've been trusted by organizations since 2011 to provide a comprehensive, market-leading security platform built on a modern cloud stack. Our suite of products simplifies data security through intuitive, cloud-based Zero Trust solutions managed in a single dashboard, powered by hundreds of employees worldwide. With offices in various locations, our team members are the heart and soul of our company.

Trellix is more than an organization; when you invest your career with us, we commit to investing in you. We adopt a hybrid work model, offering flexibility and freedom to reach your potential. From employee recognition programs to our 'Blast Talks' learning series, and team celebrations, we strive to be an interactive and engaging place where you can be your authentic self.

Role Overview:

The Head of Global Demand Generation will oversee the strategy, execution, and optimization of global demand generation programs to support aggressive growth targets for both new customer acquisition and expansion within our existing install base. This role demands expertise in Account-Based Marketing (ABM), deep hands-on experience with marketing technology tools like Marketo, and a collaborative approach to align closely with sales and other cross-functional teams.

Responsibilities:

  1. Strategy and Execution: Develop and execute comprehensive demand generation strategies targeting both new customers and existing accounts. Drive account-based marketing (ABM) initiatives to engage and convert high-value target accounts. Create multi-channel campaigns (email, digital ads, webinars, events, SEO, social) to build pipeline and accelerate deals through the funnel.
  2. Sales and Customer Alignment: Partner with leadership to ensure alignment on campaign strategies, plays, and pipeline goals. Develop processes for seamless lead handoff, tracking, and feedback loops to optimize campaign performance. Align execution of campaigns with existing customer engagement to drive a world-class customer experience.
  3. Metrics and Optimization: Own pipeline and revenue targets for demand generation, tracking key KPIs such as MQLs, SQLs, CAC, and ROI. Regularly analyze campaign performance and provide actionable insights to improve effectiveness. Leverage intent data and predictive analytics to prioritize leads and accounts for sales outreach.
  4. Technology and Tools: Operate and optimize marketing automation tools, particularly Marketo, to execute and measure campaigns. Ensure integration between marketing and sales tools (e.g., Salesforce, ABM platforms) for accurate reporting and alignment.
  5. Collaboration and Leadership: Collaborate with product marketing to craft compelling messaging and assets for campaigns. Lead and mentor a small but high-performing demand generation team, ensuring agility in execution despite tight timelines and limited resources.

About You:

  1. Proven Experience: 7+ years in demand generation or growth marketing roles, preferably in a cybersecurity or technology environment.
  2. ABM Expertise: Demonstrated success in executing account-based marketing strategies with measurable results.
  3. Hands-On Martech Experience: Advanced proficiency with Marketo is required; experience with Salesforce, Google Analytics, ABM platforms (e.g., 6sense, Demandbase), and other marketing tech is a strong plus.
  4. Analytical Mindset: Strong ability to interpret data, measure performance, and make data-driven decisions.
  5. Agility: Proven ability to thrive under tight timelines, manage multiple projects, and adapt to changing priorities.
  6. Collaboration Skills: Excellent interpersonal skills to align with sales, product marketing, and other stakeholders.
  7. Educational Background: Bachelor's degree in marketing, business, or related field; MBA is a plus.

Benefits and Perks:

  • Pension and Retirement Plans
  • Medical, Dental and Vision Coverage
  • Paid Time Off
  • Support for Community Involvement

We're committed to diversity and inclusion, embracing everyone's unique perspective. We prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation, or any other protected status.

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