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Geospatial Marketing Analyst
2 months ago
IMPORTANT NOTE:
WE WILL NOT SPONSOR ANY HIRE FOR THIS POSITION. FOR AN H-1B VISA OR PERMANENT RESIDENCE.
THIS IS AN IN-OFFICE POSITION. HYBRID OR REMOTE ARE NOT AVAILABLE.
NO OUT OF AREA RESUMES PLEASE.
Are you ready to leverage your expertise in GIS and Location Analysis within a progressive national law firm? This is an opportunity to provide valuable insights and strategic recommendations through advanced technology and data analysis. We are seeking a Marketing Research Analyst to identify patterns and trends by gathering and analyzing data, assisting law firms in optimizing their marketing strategies.
In the role of Marketing Research Analyst, you will play a crucial part in shaping strategic decisions by employing spatial analytics, enhancing business data with geographic insights, and analyzing consumer information to pinpoint ideal locations and uncover trends and opportunities.
The firm prides itself on fostering an inclusive workplace. You will join a collaborative and motivated team dedicated to delivering exceptional legal services to clients. Become part of an innovative and dynamic environment where your contributions can make a significant difference.Key Responsibilities:
Utilize geographic information systems (GIS) technology, such as Maptitude, to analyze various consumer demographic and geographic data.
Conduct both quantitative and qualitative research on consumers and competitors.
Examine data from diverse sources to identify market trends and consumer demographics.
Interpret and organize large data sets into spreadsheets, charts, and graphs.
Deliver data-driven business insights and recommendations, including the development of interactive dashboards and leadership reporting.
Stay informed on market trends, consumer and product research, and industry best practices.
Conduct valid and reliable market research.
Employ online market research techniques and catalog findings in databases.
Analyze data, create reports, and formulate recommendations.
Qualifications:
Bachelor's degree.
Minimum of 1 year in an analytical role focusing on data manipulation, interpretation, report writing, and summarizing data insights.
1-year analytical experience: Proficient in using a Geographic Information System (GIS) for demographic analyses (i.e., Maptitude); OR
Experience in writing R code or similar functions within other statistical tools; OR
For recent graduates, relevant coursework may fulfill these requirements.
Strong knowledge of CRMs, statistical applications, and databases is advantageous.
Proficient in search engines, web analytics, and business research tools.
Previous experience in marketing, computer research, or related fields.
Familiarity with both quantitative and qualitative data collection methods.
Excellent analytical and critical thinking abilities.
Strong communication and presentation skills.
Highly organized with exceptional attention to detail.
Benefits:
Generous time off to promote a healthy work-life balance, including paid vacation for all full-time employees and observance of 10 holidays annually.
A comprehensive benefits package for health insurance, including Medical, Dental, Vision, and Life insurance at no cost to the employee, with options for dependents to enroll in coverage.
