Ecommerce Director

6 days ago

CA United States The Flex Company Full time
Job Title: Ecommerce Director

At The Flex Company, we're seeking an experienced Ecommerce Director to lead our digital commerce efforts and drive business growth. As a key member of our team, you'll be responsible for developing and executing strategies to optimize our ecommerce channels, improve customer experience, and increase revenue.

Key Responsibilities:
  • Ecommerce Channel Management: Oversee and manage our ecommerce channels, including DTC, Amazon, social marketplaces, and retailer websites, to ensure alignment with business objectives.
  • Forecasting and Analytics: Develop and maintain accurate forecasting processes to inform strategic decisions and drive business growth.
  • Strategic Leadership: Serve as a strategic leader for new revenue and profit opportunities, managing and executing our ecommerce promotional and sales calendar.
  • Merchandising and Bundling: Oversee merchandising, bundling, online sales/promotions, and other key performance areas to prioritize business objectives across all channels.
  • A/B Testing and Optimization: Develop and execute A/B testing strategies to inform decision-making and enhance performance across key metrics.
  • UI/UX and Customer Experience: Leverage UI/UX insights and analytics to balance site performance with a positive customer experience.
  • CRM Strategy: Oversee our CRM strategy to deliver value along customers' digital journey, enhancing customer education, engagement, retention, and overall satisfaction.
  • Product Roadmap: Drive our product roadmap, including new product launches, promotions, and other initiatives that drive revenue or optimize the digital funnel.
  • Digital Experience: Oversee the digital experience, ensuring customers can purchase or subscribe to products with fidelity and troubleshooting issues, if necessary.
  • Digital Ecosystem and Technical Stack: Act as the steward of our digital ecosystem and technical stack in Shopify, overseeing custom development work, integrations of any third-party apps, and the overall reliability of our website.
  • SEO Strategy: Oversee SEO strategies for the site, ensuring they align with broader digital goals.
Requirements:
  • Ecommerce Experience: Strong background in ecommerce management and analytics, with a proven ability to drive business results.
  • P&L Management: Extensive experience with P&L management and sales forecasting, with the ability to deliver accurate and actionable insights.
  • Performance Marketing: In-depth understanding of performance marketing, including the ability to structure and execute A/B tests effectively.
  • UI/UX Insights: Proficient in utilizing UI/UX insights to optimize both performance metrics and customer experience.
  • Technical Skills: Experience with Shopify, ReCharge, Klaviyo, and third-party applications.
  • Customer Journey: Strong understanding and opinion on the customer digital journey, capable of guiding its strategic evolution.
  • SEO: Experience with SEO, with the ability to manage it effectively as part of a broader digital strategy.
  • Product and Consumer Dynamics: Strategic understanding of product and consumer dynamics, enabling effective adaptation of strategies.
What You'll Achieve in the First 6 Months:
  • Ecommerce Revenue Growth: Deliver measurable improvements in ecommerce revenue and profitability across all sales channels.
  • CVR, AOV, and LTV Optimization: Achieve significant optimization of CVR, AOV, and LTV, using insights from A/B testing, UI/UX improvements, and technical optimizations.
  • Product Launches and Promotions: Drive successful product launches and promotions in line with the product roadmap, ensuring alignment with broader company goals.
  • Digital Features Development: Oversee the development and deployment of new digital features, such as enhanced subscription models, improved PDPs, and personalized customer experiences.
  • Process Scalability: Establish scalable processes for P&L management, forecasting accuracy, and operational efficiencies, ensuring data-driven strategic decisions.
  • Strategic Review: Present a strategic review to leadership, outlining achievements, key learnings, and opportunities for continued growth in the next 6-12 months.

About The Flex Company: We're a mission-driven company dedicated to creating innovative, sustainable, and life-changing period products. Our products generate 60% less waste and have the capacity of up to three super tampons, all while maintaining the highest level of comfort through inventive engineering and rigorous testing. We're committed to making our products accessible to as many people as possible and are an equal opportunity employer. We recruit, employ, train, compensate, and promote regardless of race, ethnicity, religion, sex, gender, age, and other protected categories.

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