Multifamily Marketing Director

6 days ago


Scottsdale, Arizona, United States Mill Creek Residential Full time

About Mill Creek Residential

At Mill Creek Residential, we foster a culture of inclusivity, diversity, and continuous improvement. Our goal is to provide a welcoming environment where our team members can grow professionally and personally.

The Regional Marketing Manager plays a critical role in driving occupancy levels and lead generation across a portfolio of 20-35 communities within a specified geographic area.

This position requires collaboration with Community and Regional Managers to develop comprehensive marketing strategies that meet business objectives. The successful candidate will work closely with the Corporate Marketing and Communications Team and the Digital Marketing Team to ensure brand integrity and consistent execution of marketing strategies.

Main Responsibilities:

  1. Develop and implement multifaceted marketing plans to support stabilized and lease-up communities in achieving optimal occupancy.
  2. Optimize digital presence through property websites, SEO, PPC, ILS, and social media to maximize lead generation.
  3. Identify and execute targeted grassroots and hyper-local marketing initiatives tailored to each community's unique demographic.
  4. Partner with site teams to ensure consistent execution of marketing strategies and brand messaging.
  5. Analyze marketing performance metrics, including lead conversion rates, website traffic, digital ad performance, and occupancy trends in collaboration with Marketing Analyst.
  6. Collaborate with marketing vendors and ad agencies to optimize marketing spend and campaign performance.
  7. Conduct competitive market research to identify trends, positioning opportunities, and demand drivers for assigned communities.
  8. Serve as the marketing expert and consultant for regional leadership, community teams, and onsite leasing associates.
  9. Train and support leasing teams in utilizing marketing tools and local outreach strategies.

Requirements:

  • 5+ years of experience in multifamily marketing, preferably in a regional marketing role.
  • Bachelor's degree in Marketing, Business, or Communications, or related field (not required).
  • Excellent verbal and written communication, presentation, and relationship-building skills.
  • CRRM (Entrata and Yardi) experience is a plus.
  • Highly organized with ability to manage multiple projects simultaneously.
  • Experience with project management tools (Smartsheet or Monday.com) is beneficial.
  • Strong analytical and data interpretation skills, especially in Google Analytics and BI dashboards.

Benefits of Joining Mill Creek Residential

We offer a competitive compensation package, comprehensive medical, dental, and vision benefits, employer-sponsored short and long-term disability insurance, life insurance, and an employer-matched 401(k) plan. Paid time-off benefits include vacation, sick leave, and holidays. We are an Equal Opportunity Employer.

If you are ready to contribute to the success of Mill Creek Residential, apply today



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