Manufacturing Marketing Director

5 days ago


Scottsdale, Arizona, United States Blue Yonder Full time

Job Description:

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As a Manufacturing Marketing Director at Blue Yonder, you will play a key role in accelerating our leadership in supply chain transformation. You will work closely with peers in marketing, product management, and enablement teams to create go-to-market strategies that drive both sellers' and buyers' understanding of how Blue Yonder helps supply chain leaders achieve their goals.

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The ideal candidate will have a strong background in marketing to manufacturers, with expertise in building awareness and understanding of Blue Yonder's solutions. You will develop outcome-oriented messaging and content used in sales, awareness, and demand generation, and partner with industry leaders to identify opportunities to showcase how Blue Yonder's supply chain solutions empower manufacturers to meet critical business objectives.

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Key Responsibilities:

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  • Develop outcome-oriented messaging and content used in sales, awareness, and demand generation.">
  • Partner with industry leaders to identify opportunities to showcase how Blue Yonder's supply chain solutions empower manufacturers to meet critical business objectives.">
  • Analyze opportunities to take share and displace competitors, working with competitive intelligence, sales, and partners.">
  • Create persona-centric narratives and visual demonstrations that highlight the value and differentiation of Blue Yonder's portfolio for manufacturing.">
  • Serve as an evangelist and subject matter expert on manufacturing, supporting sales and partner enablement as well as key corporate and industry events.">
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Requirements:

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  • Bachelor's Degree, preferably in marketing or a hi-tech field, MBA/master's preferred.">
  • 10+ years of experience marketing to manufacturers, with experience marketing to CPG/F&B and hi-tech organizations being a plus.">
  • 2+ years of experience working on SaaS software.">
  • Excellent written and verbal communication skills, with the ability to articulate complex technical concepts to business audiences in simple, compelling English.">
  • Strong technical knowledge of cloud-based software products.">
  • Experience defining and measuring how marketing efforts support business goals.">
  • Strong internal communicator and collaborator.">
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About Our Team:

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We are committed to creating a workplace that genuinely fosters inclusion and belonging. Our core values unite us, driving our success – and the success of our customers.



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