Audio Marketing Strategist

2 weeks ago


New York, New York, United States The Economist Full time
About The Economist

The Economist Group is a global media and information service company that champions progress. With a rich history dating back to 1843, we provide individuals and organizations with expertise, insights, and perspective to drive forward-thinking initiatives.

Job Summary

We are seeking an experienced Audio Marketing Manager to join our Brand marketing team. The ideal candidate will be responsible for driving audience expansion for our Economist Podcasts+ subscription through strategic marketing initiatives.

Key Responsibilities
  • Plan and execute global marketing campaigns for priority podcast show launches across owned, earned, and paid marketing channels.
  • Develop multi-channel strategies for driving new subscribers to Economist Podcasts.
  • Manage paid media buying across audio channels to grow Economist Podcasts+ and other Economist products.
  • Collaborate with in-house PR team in launching new shows, gaining exposure for podcast hosts, and other initiatives.
  • Initiate and manage partnerships with partners, third-party platforms, and podcast publishers to build awareness of The Economist's suite of podcasts.
  • Monitor performance, using data to optimize campaigns and report to key stakeholders.
Requirements
  • 2-3 years of experience in podcast marketing and experience growing podcast audiences.
  • Experience with premium subscription business preferred.
  • Strong understanding of the global commercial audio landscape.
  • Strong relationships with podcast marketing contacts at key platforms and partners.
  • Knowledge of podcast advertising platforms, paid media strategies, and campaign optimization.
What We Offer

The successful candidate will have the opportunity to work with a dynamic team, driving innovative marketing initiatives and contributing to the growth of The Economist's podcast offerings.



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