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Chief Investment Officer
2 months ago
Company Overview:
Zenith is a comprehensive media agency renowned for its expertise across diverse channels and disciplines. As a key player within Publicis Media, the leading media buying network in the Americas and the second globally, Zenith is committed to delivering substantial business outcomes for our clients. Our focus is on maximizing return on investment (ROI) for both our clients and our agency, ensuring that every decision we make is grounded in value creation.
The Senior Vice President of Investment is tasked with managing a media portfolio exceeding $1 billion. This role demands a dynamic media leader capable of enhancing brand visibility through significant partnerships, challenging industry norms, and achieving superior negotiation outcomes. The position encompasses total investment responsibilities across a wide array of channels, including traditional and digital media.
Key Responsibilities:- Oversee investment strategies, activation processes, partnerships, and market navigation for one of Publicis' premier accounts.
- Lead a team of over 60 skilled professionals, fostering expertise in media practices, negotiation techniques, and effective storytelling.
- Drive innovation through a relentless pursuit of excellence and boundary-pushing collaborations.
- Maintain a comprehensive understanding of the organization, including key stakeholders across various departments.
- Possess in-depth knowledge of business priorities, consumer behaviors, and current market trends.
- Achieve annual cost guarantees through strategic negotiations and proactive savings initiatives.
- Manage revenue forecasts and create new profit opportunities through proprietary offerings.
- Implement staffing strategies, team development, and succession planning.
- Act as a primary contributor in proposal scopes.
- Facilitate large-scale partnerships, including industry-leading investments.
- Coordinate between media and creative teams on both agency and client sides.
- Develop market entry strategies and budget allocations informed by extensive media knowledge.
- Advise clients and team members on market conditions and emerging opportunities.
- Prepare and present high-level media recommendations in dynamic environments.
- Utilize established relationships with major media networks and publishers to benefit clients.
- Create insightful and relevant perspectives on media opportunities with an emphasis on innovation.
- Lead all aspects of campaign management, ensuring seamless partner communication and delivery.
- Oversee the entire activation process, from buying to reporting and reconciliation.
- Serve as the escalation point for all investment-related matters.
- Bachelor's degree in Marketing, Advertising, or a related field.
- Extensive agency experience, particularly in managing large client accounts valued between $500 million and $1 billion.
- 15+ years of experience in digital media buying, video media buying, and branded content, with additional experience in other channels preferred.
- 12+ years of management experience, demonstrating strong leadership and mentorship capabilities.
- Proven ability to inspire, innovate, and collaborate effectively.
- Expertise in recruiting and retaining top talent.
- Exceptional negotiation skills, with experience in Upfront negotiations preferred.
- Hands-on experience in audience-driven media investment strategies.
- Experience leading tactical campaigns across various business lines.
- Proven track record in managing cost guarantees.
- Success in revenue-driven agency solutions is a plus.
- Excellent verbal and written communication skills, with a strong attention to detail.
- Demonstrated ability to present effectively to C-suite executives.
- Strong marketplace reputation and relationships.
- Analytical, research, and quantitative skills are essential.
- Ability to thrive in a fast-paced environment while managing multiple tasks.
- Comprehensive understanding of the technology marketplace, including key publishers and trends.
- Advanced skills in Excel and PowerPoint, including formulas and data analysis.
- Familiarity with tools such as Prisma, Media Ocean, and research platforms like Nielsen and Comscore is preferred.
- Experience in leveraging data-driven investment activation and measurement analysis.
Note: All information will be kept confidential in accordance with EEO guidelines. Veterans are encouraged to apply.