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Lead Software Engineer for Advertising Targeting

2 months ago


San Jose, California, United States TikTok Full time
Company Overview
TikTok is a premier platform for short-form mobile video, dedicated to inspiring creativity and spreading joy. With a global presence, we foster an environment where innovation thrives.

Role Overview
The Ads Targeting team is focused on enhancing advertisement placement and maximizing the effectiveness of ad campaigns. As a Software Engineer within this team, you will be responsible for architecting and developing robust systems for data processing and serving, aimed at next-generation ad targeting products and the application of machine learning models to optimize budgets by interpreting user interests and intentions.

Key Responsibilities
  • Collaborate with product managers to establish ad targeting product strategies and features, utilizing data-driven insights and industry trends.
  • Design, refine, and implement ad targeting methodologies; enhance infrastructure design and machine learning techniques; oversee maintenance and troubleshooting of both offline and online ad targeting systems.
  • Extract, consolidate, and synchronize relevant data to produce audience insights, aiding advertisers in identifying demographics, locations, devices, and interests for their remarketing lists.

Qualifications
Minimum Qualifications:
  • Bachelor's or Master's degree in Computer Science or a related engineering discipline, accompanied by software development experience.
  • Proficient coding abilities, particularly in Python, C++, Go, or SQL, with a solid grounding in data structures and algorithms.
  • Familiarity with and practical experience in big data processing and parallel computing frameworks, such as Hadoop and Spark.
  • Strong business acumen coupled with excellent problem-solving, project management, and analytical capabilities.

Preferred Qualifications:
  • Experience in constructing high-load distributed systems or data processing pipelines.
  • Background in developing and troubleshooting machine learning workloads on distributed systems is advantageous.
  • Experience in creating modern ad ranking, retrieval, targeting systems, and recommender systems.

Commitment to Diversity
TikTok is dedicated to fostering an inclusive environment where employees are appreciated for their unique skills, experiences, and perspectives. Our mission is to connect people globally and to reflect the diverse communities we serve. We are passionate about celebrating diverse voices and creating a workplace that mirrors the communities we engage with.