Director of Marketing and Communications

7 days ago

Arlington, Virginia, United States Legends Hospitality Full time
About the Role

We are seeking a highly skilled and experienced Director of Marketing to join our team at Legends Hospitality. As a key member of our leadership team, you will be responsible for developing and executing comprehensive marketing and media strategies to attract visitors, drive ticket sales, elevate brand awareness, and foster engagement across diverse audiences.

Key Responsibilities
  • Develop and execute comprehensive marketing and media strategies to attract visitors, drive ticket sales, and elevate brand awareness
  • Collaborate with the Museum Foundation and museum senior leadership team to define and implement strategies around ticket and membership pricing and packages, program development, and visitor experience and engagement
  • Lead the development of marketing plans and campaigns to achieve business objectives
  • Conduct market research and analyze data to inform marketing decisions and optimize campaigns
  • Manage and optimize the marketing budget to achieve ROI goals and maximize resources
  • Foster strategic relationships with media partners, influencers, and other stakeholders
  • Stay up-to-date with industry trends and best practices to continuously improve marketing strategies and tactics
  • Provide leadership and guidance to the marketing team to ensure successful execution of marketing initiatives
  • Collaborate with cross-functional teams, including exhibitions, education, and development to align marketing efforts with museum goals and objectives
Requirements
  • Bachelor's degree required, preferably in marketing, communications, business, or related field
  • 5+ years of related experience, preferably in a high-volume sales management role. Experience in tourism, events, and/or high-volume attractions a plus
  • Proven leadership and management experience in a sales environment including coaching, mentoring, hiring, training, and performance management
  • Proven experience in integrated marketing planning and execution, including management of multiple marketing channels, as well as agency partners, to meet objectives
  • Ability to proactively prioritize, manage, and complete multiple projects simultaneously within time constraints and with strong attention to detail
  • Strong strategic thinking, analytical, and leadership skills, along with excellent written and oral communication skills
  • Strong analytical and financial skills a must; understanding of data analysis, research process, ticket sales patterns, and demographic trends
  • Must be creative and resourceful with excellent negotiation and communication skills
  • Experience managing a wide variety of internal and external stakeholders. Master collaborator. Team player who excels in mediating among multiple divisions and external partners and vendors
  • Entrepreneurial, with the ability to balance strong creativity and innovation with practical solutions
  • Experience thriving in a fast-paced environment. Must have the ability to adapt to change daily. Passion for the space required

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