Business Analyst

1 month ago

Atlanta, Georgia, United States Southern Company Full time
About the Role

We are seeking a highly skilled Business Analyst to join our team at Southern Company Gas. As a Business Analyst, you will play a critical role in supporting our local distribution companies by conducting analytical activities, including data analysis, KPI reporting, segmentation, and research.

Key Responsibilities
  • Prepare recurring reports to assist sales, business development, and national accounts teams.
  • Compile, maintain, track, and report data from external sources, including energy prices, energy cost comparisons, and economic indicators.
  • Complete ad hoc requests for research, analysis, and reporting by pulling from diverse internal and external data sources, implementing the appropriate method of analysis, and presenting relevant insights.
  • Track and report on program effectiveness, including web analytics, response rates, and conversion rates.
  • Segment customers to analyze behavior to determine optimum product offerings, messaging, channels, audience, and programs to achieve business goals.
  • Support sales management in identifying new customers, markets, trends, and applications for natural gas and assessing the business impact of those implications.
  • Maintain and manage several databases and Power BI dashboards to support the Growth & Retention department.
  • Create new Power BI dashboards providing tracking, trending, reporting, and business insights.
  • Consolidate analysis, summarize key findings and trends, and produce presentations.
  • Apply industry, marketing, business, and analytical knowledge to support business decisions and offer fresh and creative ideas for digital ads and marketing collateral.
  • Support departmental campaigns, programs, and initiatives by offering relevant ideas and strategies and tracking applicable metrics.
  • Responsible for forecasting customer growth and attrition with the use of statistical software.
  • Support the National Accounts team by providing service to both internal and external clients and conducting analysis.
  • Establish partnerships to ensure the highest level of service for national accounts.
  • Provide research assistance for strategic planning and business development efforts as well as ad-hoc research requests.
  • Develop and administer internal and external surveys and provide full analysis of survey results.
  • Provide support and help manage programs focused on increasing the use of natural gas, including advertising, market research, rebates, field initiatives, etc.
  • Collaborate with natural gas marketers on opportunities to educate consumers on the benefits of natural gas and conversion opportunities.
  • Perform data quality verification checks on new and existing projects, customer data records, etc.
  • Provide backup assistance to other roles within the department, as needed.
  • Participate in special projects, as requested.
Requirements
  • BA/BS degree in Business, Finance, Economics, Statistics, or related field.
  • Up to 2 years' experience performing data analysis.
  • Strong analytical skills.
  • Possess a robust attention to detail and ability to manipulate and analyze large datasets to identify trends, insights, and/or solutions.
  • Proven ability to convert data into meaningful and actionable reports and presentations that successfully communicate information to management.
  • Exhibit high-level personal responsibility to data analysis and independently set priorities of tasks amongst multiple assigned projects.
  • Ability to manage and prioritize multiple projects simultaneously along with good organization and time management skills.
  • Excellent interpersonal and written communication skills such that writings are ready for all levels in the organization up to, and including, executive and C-level.
  • High-level proficiency with Microsoft Excel and Power BI.
  • Advanced Microsoft office skills (Word, SharePoint, and PowerPoint).
About Southern Company Gas

Southern Company Gas is a wholly owned subsidiary of Atlanta-based Southern Company, America's premier energy company. We serve approximately 4.2 million natural gas utility customers through our regulated distribution companies in four states and approximately 600,000 retail customers through our companies that market natural gas.

Other nonutility businesses include investments in interstate pipelines and ownership and operation of natural gas storage facilities. For more information, visit https://www.southerncompany.com.

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

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