Senior Living Community Relations Director

1 week ago

West Covina, California, United States Merril Gardens Full time
Job Title: Senior Living Community Relations Director

We are seeking a highly motivated and experienced Senior Living Community Relations Director to join our team at Merrill Gardens. As a key member of our community relations team, you will be responsible for developing and implementing innovative sales and marketing plans to attract new residents to our community.

Key Responsibilities:
  • Achieve and maintain a high occupancy percentage
  • Maintain the sales tracking system for the community and keep the General Manager and Director of Sales informed of trends
  • Work closely with the General Manager and Business Office Director to ensure accurate reporting of community census via integrated CRM/accounting system (Yardi)
  • Manage the entire sales process: building prospect base, immediately responding to prospect inquiries, generating tours, performing purposeful follow-up, and securing deposits for move-ins
  • Assist in transitioning the move-in process to the General Manager, Assisted Living Supervisor, Assisted Living Director, and other department heads upon receipt of deposit and agreed upon move-in date
  • Develop and implement innovative sales/marketing plans
  • Develop community outreach plans, including relationship development with professional referral sources, with the intent of generating viable leads for the community and creating a positive reputation in the community at large
  • Work with the Director of Marketing to provide feedback regarding media advertising, community sponsorships, and other marketing opportunities
  • Coordinate with the Activities Director and Executive Chef to plan special events that benefit existing residents and attract potential residents to the community
  • Conduct competitive shops regularly (minimum of 2 written reports are submitted to Seattle office per year)
  • The CRD should be readily aware of all direct competitors, their offerings, occupancy status, how they sell against us, current incentives being offered, and changes in offerings or management at all times and be able to communicate this information to the GM, Vice President of Operations, Director of Sales, Director of Marketing, and other partners on an ongoing and consistent basis
  • Makes promotional recommendations for community based on competitive shops
  • Positions Merrill Gardens in accordance with corporate vision and mission
  • Tracks and maintains marketing budget for community-responsible line items (Events, Outreach, Creative Lead Follow-Up charge codes)
  • Acting General Manager if assigned
Requirements:
  • Four-year degree in Business, Business Administration, Marketing, Public Relations or Communications preferred
  • Three-plus years sales and marketing experience, preferably in a related field

We offer a competitive salary and benefits package, including highly competitive pay, benefits that include medical, dental, vision, 401(k) with generous company match, vacation & sick time, holidays, and more. We also offer a free daily meal and a stable career with a long-term company committed to our team members for 30 years. Our Community Relations Directors are responsible for achieving and maintaining a high occupancy percentage, maintaining the sales tracking system for the community, and working closely with the General Manager and Business Office Director to ensure accurate reporting of community census via integrated CRM/accounting system (Yardi).

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