Business Intelligence Analyst
5 days ago
CLARK Material Handling Company, a global leader in the material handling and forklift industry, is seeking a highly skilled Business Intelligence Analyst to drive strategic business analysis initiatives.
The ideal candidate will provide business intelligence to identify new commercial opportunities, align strategic goals with targeted sales and marketing campaigns, and support back-end metrics and performance analytics.
Key responsibilities include:
- Performing market research to provide tactical and strategic insight that identifies business opportunities and threats
- Evaluating market penetration by dealer, SIC code, industry type, ITA, WITS, and reporting on opportunities and threats
- Assisting in identifying new market opportunities and providing narrative and an action plan to support the initiative
- Analyzing competitors and creating a database to document dealer networks, market penetration, market share, new products, parts programs, etc.
- Conducting research and regularly reporting on information from material handling industry associations
- Analyzing data to determine the effectiveness of marketing promotions and providing recommendations for improvement
- Monitoring dealer and market behaviors to provide recommendations to increase sales penetration
- Preparing and presenting research data and recommendations to leadership
The successful candidate will have a minimum of a bachelor's degree and 4 years of experience in analytical fields related to sales and marketing or business intelligence.
Key qualifications include:
- In-depth understanding of market research methods and analysis, preferably in the material handling industry
- Ability to conduct market research and present data to the organization to identify trends, deficits, areas of strength, weakness, and opportunity
- High standards and sense of integrity, with a strong sense of urgency and outstanding project and time management skills
- Excellent communication and relational skills, with advanced Microsoft Office skills and excellent mathematical skills
CLARK Material Handling Company is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment based on race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, or basis of disability or any other federal, state, or local protected class.
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