Marketing Director

3 weeks ago

New York, New York, United States Serotonin Full time

We are seeking a talented and driven marketing professional to spearhead the marketing efforts for Serotonin.

About Serotonin

Serotonin is a Layer 1 blockchain designed for mass adoption and an omnichain future, supporting over 100 million monthly transactions across more than 35 chains.

By prioritizing user experience, it simplifies complex multichain interactions with advanced technologies like Zero-Knowledge Proofs, innovative consensus mechanisms, and a restaking-powered architecture, all aimed at optimizing performance, security, and cost efficiency.

With a user base exceeding 24 million, it offers seamless access to web3's largest on-chain distribution network.

Job Responsibilities
  • Strategic Marketing: Develop and implement comprehensive go-to-market strategies, focusing on product positioning and marketing messages.
  • Create diverse content, including tweets, blogs, videos, infographics, and case studies, to effectively communicate key product features and benefits.
  • Manage digital marketing campaigns, monitoring their effectiveness and making data-driven decisions to optimize performance.
  • Explore new opportunities and partnerships to enhance brand visibility and strengthen our market presence.
  • Analyze paid, earned, and owned media to develop and execute effective marketing strategies.
Social Media Management
  • Assist in developing and executing social media strategies and content across platforms such as X, LinkedIn, YouTube, and Telegram.
  • Produce a wide range of marketing materials, including blog articles, social media posts, and website copy.
  • Schedule posts, maintain social media calendars, and monitor social media channels to ensure consistent engagement.
  • Track and report on social media performance and engagement metrics, making recommendations for improvement.
  • Engage with the community and key opinion leaders (KOLs) by responding to comments and fostering meaningful interactions.
Requirements
  • A minimum of 3 years of professional experience in digital marketing and social media management, with a focus on multi-channel campaign management.
  • A Bachelor's degree in Communications, Marketing, or a related field.
  • Exceptional English writing and communication skills.
  • An interest in and knowledge of AI and Web3, with a preference for experience in GenAI, DeFi/Crypto, or fintech.
  • A deep understanding of degen culture, memes, and web3 lingo.
  • Proven ability to develop and execute comprehensive marketing strategies and analyze performance metrics.
  • Strong multitasking skills, with the capability to handle various tasks and collaborate effectively with internal and external stakeholders.
What We Offer
  • A cutting-edge web3 industry exposure / innovation-driven work culture globally remote / diverse environment / learning opportunity.
  • Company events / team bonding / professional & leadership growth.
  • Healthcare benefits (For US employees) / unlimited paid time off global Wework membership.

$120,000 - $180,000 per year

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