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Lead Marketing Strategist

2 months ago

Milpitas California, United States Western Digital Full time
Job Overview

This position is pivotal in enhancing and broadening our clientele within the IoT, industrial, smart video, home, and consumer electronics sectors across the US and Europe.

This dynamic role offers the opportunity to engage with a variety of clients and their innovative products.

KEY RESPONSIBILITIES:
  • Actively seek out applications and clients that will foster growth, collaborating with the sales team to transform these prospects into substantial revenue.
  • Identify avenues for entering new markets through adaptations of the current product lineup.
  • Create marketing materials tailored to specific market applications.
  • Educate and train sales personnel, representatives, and distribution partners on market applications, product attributes, and future developments.
  • Work closely with sales and Field Application Engineers (FAEs) to secure opportunities with major accounts.
  • Deliver presentations on product features and future roadmaps to clients.
  • Collect market insights and collaborate with product management to align future offerings with market needs.
  • Partner with corporate marketing to produce articles, blogs, white papers, and press communications.
  • Engage with ecosystem partners to ensure Western Digital products are included in their Approved Vendor Lists (AVLs) and reference designs.
  • Collaborate with internal teams and partners to create demonstrations for industry events.