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Strategic Media Consultant
2 months ago
As a Digital Media Analyst, your role will be pivotal in enhancing our outreach through meticulous data tracking and analysis. You will provide actionable insights and performance evaluations that will guide our strategic initiatives across various digital platforms, including social media, email, and advertising.
KEY RESPONSIBILITIES
- Conduct thorough reviews and assessments of social media content, account performance metrics, email engagement rates, and advertising impact.
- Examine user interactions and collaborate with the team to formulate optimal strategies for disseminating our core messages.
- Investigate and propose innovative methods for effectively collecting and presenting data to support the diverse marketing needs of our organization.
- Create and maintain KPI dashboards that illustrate cross-channel insights and predict trends across our digital platforms.
- Proven experience in data analytics and logistics or a related field.
- Familiarity with major social media platforms such as YouTube, Facebook, Instagram, and Twitter.
- Proficient in Microsoft and Google Suites (Excel, Google Drive, etc.).
- Strong understanding of Google Analytics.
- Detail-oriented with excellent organizational, verbal, and written communication skills.
- Self-motivated and enthusiastic with a proactive approach.
- Ability to adapt to a dynamic workload.
- Knowledge of Elevation Church.
- Bachelor's degree in marketing, advertising, media studies, communication, or a related field.
- Experience in developing content strategies.
