Consumer Insights Manager
6 days ago
The Consumer Insights Manager plays a pivotal role in driving business growth and strategic decision-making at National Geographic. This role is responsible for managing primary research initiatives that inform content development and media strategies across the organization.
As a key member of the National Geographic team, the Consumer Insights Manager will leverage a range of research methodologies, including quantitative, qualitative, and UX research, to uncover actionable insights and drive business outcomes. This includes designing and executing primary research projects, curating complex data into compelling stories and presentations, and developing customer feedback loops.
The ideal candidate will possess a strong professional presence, excellent communication skills, and the ability to build strong relationships with cross-functional stakeholders. They will be comfortable sharing insights across different levels of the organization and have the potential to work directly with executives to uncover new market opportunities and higher-level strategic insights.
Key Responsibilities:- Design and execute primary research initiatives to inform content development and media strategies
- Curate complex data into compelling stories and presentations to drive business outcomes
- Develop and implement customer feedback loops to inform product and service development
- Support multiple lines of business with regular reporting on audience reach and media valuations
- Mine syndicated resources for product, market, and business insights to inform strategic decision-making
- 5 years minimum experience in a Consumer Insights, Market Research, UX Research, Strategy, or similar role required
- Ability to design and produce compelling narratives and visualizations from data
- Experience project managing high-profile projects and presenting findings to executive-level stakeholders
- Experience with DIY survey tools, data platforms, and online qualitative software
- Experience managing outside vendors
- Must live within a commutable distance to the D.C. office; position requires someone onsite 4+ days a week
- Strong verbal and written communication skills
- Critical thinking and analytical skills are a must – both in assessing the needs of the business as well as the ability to analyze data and produce actionable insights
- Bachelor's or similar degree in Social Science, Business, or Statistics
- Master's degree or higher in Social Science, Business (MBA, Admin), or Statistics
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Consumer Insights Manager
5 days ago
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Consumer Insights Manager
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Consumer Insights Data Analyst
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