Senior Consumer Insights Analyst

4 weeks ago

Washington, Washington, D.C., United States Eliassen Group Full time
Job Overview

We are seeking a highly analytical and experienced Senior Analyst to join our Consumer Insights team at Eliassen Group. The successful candidate will play a crucial role in understanding and improving the experiences voiced by our consumers.

As a Senior Consumer Insights Analyst, you will analyze consumer feedback and back-end data to understand consumer experiences with AARP. You will construct hypotheses based on previous research and data analysis, and facilitate follow-up interactions with consumers through surveys, interviews, and other activities to gather deeper insights.

The ideal candidate will have a minimum of 3 years of experience in research or analytics, with a proven track record of constructing hypotheses based on previous research. They will be highly analytical with strong critical thinking skills, and proficient in Excel and PowerPoint.

Responsibilities:

  • Analyze consumer feedback and back-end data to understand consumer experiences with AARP.
  • Construct hypotheses based on previous research and data analysis.
  • Facilitate follow-up interactions with consumers through surveys, interviews, and other activities to gather deeper insights.
  • Identify opportunities to refine and improve consumer experiences.
  • Provide input on new experiences based on consumer feedback and data analysis.
  • Read and interpret insight reports containing both qualitative and quantitative data.
  • Understand internal processes and systems and their impact on consumer experiences.
  • Connect disparate pieces of information to form a comprehensive understanding of consumer motivations and frustrations.

Education Requirements:

  • College degree in Research, Consumer Behavior, Social Psychology, or a related field.

About Eliassen Group:

Eliassen Group is a leading strategic consulting company for human-powered solutions. We strive to positively impact the lives of our employees, clients, consultants, and the communities in which we operate.

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