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Creative Director

2 months ago

San Francisco, California, United States Gap Inc. Full time
About the Role

The Creative Director is a masterful storyteller, who believes in the power of creativity to shift minds and build emotional connections as we look to cultivate champions who want to work for, shop with and invest in our house of iconic American brands. They will work closely with Gap Inc. executive leadership, raising the bar on the corporate brand's creative excellence and enabling and empowering their team to do their best work. They bring vision, have deep brand and design experience and lead with strategic orientation.

Key Responsibilities:

  • Leads the ideation process and visualizes campaign concepts by bringing ideas to life through sketching, storyboarding, design, copywriting, wireframing, and/or prototyping.
  • Concept and oversee end-to-end creative development to ensure quality and style align to brand guidelines and campaign objectives.
  • Own end to end creative workflow, inclusive of process, tools and stakeholder engagement.
  • Inspire great design within your team, and ability to influence others to drive efficient decision-making.
  • Manage and prioritize creative resources (internal and freelance) to meet and balance competing needs from a variety of stakeholders in partnership with a Creative Producer reporting to this role.
  • Partner with Communication teams to ideate and merge creative needs with strategic insight.
  • Oversee the development of creative assets to be leveraged across paid and owned platforms, inclusive of but not limited to website/careers page, Intranet, social media campaign assets (animation, still, video, platform-specific activations, etc.)
  • Oversee all video and photo concepting and production in partnership with the Creative Producer, supporting ongoing needs and large-scale shoots that support Gap Inc. projects and campaigns.
  • Design targeted on-brand employee experiences (in partnership with Talent Management) that enable redesign the employee experience to manifest our purpose (ie. Future of onboarding).
  • Interact in a positive, professional, collaborative, and motivating manner
  • Collaborate with key stakeholders to ensure delivery of on-time, high-quality deliverables that address all relevant project requirements
  • Design with versatility and constantly seek new and innovative ways to elevate creativity
Requirements

To be successful in this role, you will need:

  • 12+ years of experience in creative roles across physical and digital experience design. Plus, if motion, animation and sound design, UX/UI design, multimedia
  • Demonstrated leadership ability, familiarity with the role—having held a Creative Director position previously. Ideally a minimum of 5+ years managing studio team of diverse creative talent
  • Impressive portfolio showing best-in-class solutions
  • Ability to lead creative ideation and execution end-to-end
  • Demonstrated experience collecting and synthesizing input from stakeholders, uncovering insights, understanding business and communication priorities, and translate into creative, differentiating solutions grounded in strategy
  • Brings deep knowledge of emerging trends in creativity and demonstrates the ability to balance visionary thinking and business priorities and performance results
  • Ability to infuse strategy and storytelling in creative presentations to explain intent, inspiration and defend a point of view to drive decision-making
  • Strong storyteller and presenter, demonstrating the ability to take complex business topics and create compelling narratives
  • Executive presence and experience interfacing with and influencing senior leaders
  • People first mentality; creating and executing plans and solutions with the target audience in mind bringing an excellent understanding of corporate end users – employees, investors, media, customers
  • Understanding of user/audience journey mapping and experience design (across physical, digital and human interactions) and is focused on elevating and connecting all touchpoints
  • Ability to effectively communicate with, listen to, collaborate, and build relationships with a diverse range of people and job functions within evolving scope and competing deadlines. Ability to work well with others within creative and outside, in a fast-paced, team environment.
  • Experience in working with external partners directly and is well versed in effectively communicating feedback and steering partners towards brand right solutions
  • Ability to have the hard conversations to protect the creative intent and brand standards, but in a collaborative, approachable manner
  • Command of Adobe Creative Suite, Miro, Microsoft Office Suite