Supervisor, Paid Search
4 days ago
Crossmedia is a global media independent agency that's committed to doing media and business the right way. We're guided by the principles of TRUST, REASON, and the pursuit of HAPPINESS. Our US office was founded in 2000, and we're one of the largest minority-owned full-service media planning & buying agencies in the nation. With over 500 Crossmedians worldwide, we're dedicated to growing with soul.
Our MissionWe focus on creating innovative connections between brands and people, regardless of channel or budget. We do it in an honest way, ensuring media transparency in our business model and objectivity in decision-making. We invest in our colleagues' professional and personal wellbeing and growth, which is why we've been the top-ranked media agency named to Ad Age's Best Places to Work for the past five years in a row.
Job DescriptionWe're hiring a Supervisor to manage paid search strategy for key national clients. Our ideal candidate loves the fast-paced nature of the business and is comfortable working in a casual environment. This is a great match for those who love mentoring team members and take pride in the team's success. We welcome participation in helping us build the agency with new platforms, tools, ideas, and opportunities.
Responsibilities- Oversee and lead the development and implementation of comprehensive paid search strategies to meet client objectives
- Execute and optimize a variety of media tactics, such as Search Engine Marketing (SEM), Google PMAX, Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns
- Manage monthly and daily spend activities for assigned clients, preferably handling six-figure monthly budgets or higher
- Lead regular status update calls with clients to review performance and discuss optimization strategies
- Plan, coordinate, and administer numerous presentations for managed accounts, providing detailed insights and strategic recommendations
- Communicate key performance trends to account leads and clients effectively, ensuring transparency and clarity
- Collaborate with various internal and external stakeholders to ensure cohesive and effective campaign execution
- Provide leadership and mentorship to junior team members, fostering a collaborative and growth-oriented team environment
- Demonstrate strong organizational skills to balance tight deadlines, manage multiple projects, and navigate challenges effectively
- Proactively identify opportunities for account and process improvement and efficiency within current strategy and tactics
- Develop and implement testing strategies to continuously improve ad performance and client ROI
- Possess 4+ years of experience working with paid search and strategy, including hands-on experience in Google Ads, SA360 (Search Ads 360), and other third-party management platforms (Kenshoo, Marin, etc.)
- 1-2 years of experience working in e-commerce platforms like Amazon, Roundel, Walmart Connect, Criteo, Instacart, and Kroger
- Experience working on enterprise brands focused on driving efficient sales, leads, and other key performance indicators
- Experience running a variety of media tactics within those platforms such as SEM, GDN, Retargeting, Audience Targeting, and Shopping
- Manage monthly and daily spend activity on your assigned clients (Six Figure Monthly Budgets Preferred - Minimum)
- Plan, administer numerous presentations for your managed accounts
- Lead regular status update calls with clients to ensure optimal performance
- Provide daily, weekly, monthly, and yearly reporting & analysis strategy
- Communicate key performance trends to your account lead and clients
- Conduct keyword research to drive new areas of growth for your clients
- Create effective ad copy to produce optimal click-through and conversion rates
- Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
- Open PTO policy and paid sabbaticals at significant milestone anniversaries
- Fully-funded healthcare options and agency-wide physical & mental health support
- 401(k) with company match, student loan relief program, and financial counseling support
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy
- Cell phone/tech reimbursement
- Student Loan payment plan
- Tuition reimbursement
- And burgers - lots and lots of burgers
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture. We do not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.
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