Customer Insights Manager, Audience Expert

4 weeks ago


Morrisville, United States Lenovo Full time
About the Role

We are seeking a highly skilled Customer Insights Manager to join our team at Lenovo. As a key member of our Insights Center of Excellence, you will play a critical role in empowering our marketing teams to make data-driven decisions.

Key Responsibilities
  • Develop and implement best practice research methodologies to provide stakeholders with actionable insights from our customers and the industry.
  • Lead primary end-user research using both quantitative and qualitative methods, focusing on customer segmentation and decision journeys.
  • Collaborate with global stakeholders to leverage audience insights throughout their work.
  • Drive complex, large-scale, multi-country research projects, navigating the nuances of multiple cultures in a matrixed environment.
Requirements
  • Bachelor's Degree in Marketing, Business Administration, or related field, with an MBA, MMR, IMC, or other related Master's preferred.
  • 10+ years' relevant experience in market research, with a proven track record of driving cross-functional marketing teams towards common goals.
  • Strong understanding of research methodologies, including segmentation frameworks and research-driven decision journeys.
  • Excellent communication skills, with the ability to explain complex research findings in a clear and concise manner.
About Lenovo

Lenovo is a global technology powerhouse, ranked #248 in the Fortune Global 500. We are committed to delivering Smarter Technology for All, with a focus on innovation, customer satisfaction, and social responsibility.



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