Investment Marketing Strategist
6 days ago
About Us
SS&C Technologies is a leading financial services and healthcare technology company based in Windsor, Connecticut, with over 27,000 employees across 35 countries. Our expertise and scale enable us to serve more than 20,000 financial services and healthcare organizations worldwide.
Job Description
Location: Boston, MA & New York, NY
We are seeking an experienced Senior Product Marketing Specialist to join our Solutions Marketing Team. As a key member of our team, you will be responsible for developing and executing integrated marketing campaigns that drive revenue growth and business success.
You will have the opportunity to design and build winning marketing strategies for one of our leading investment technology solutions for global alternative managers. Your primary goal will be to create engaging content that resonates with our target audience and drives awareness, preference, and engagement among potential customers.
Responsibilities:
- Manage integrated product marketing programs from inception to execution
- Develop a deep understanding of our target audience, their pain points, and buying behaviors
- Align messaging across all touchpoints to match client needs
- Execute marketing plans and campaigns to support product roadmap and strategic priorities
- Develop high-impact sales tools such as product sheets, whitepapers, web content, videos, and business cases
- Partner with product leads to communicate positioning and value propositions
- Drive data-informed go-to-market planning and execution for business solutions in support of awareness, market-share, and revenue growth objectives
Requirements:
- 4-7 years of experience as a strategic product marketer with SaaS/Cloud solutions ideally within fintech
- Understanding of personas across alternative managers' investment operations and their pain points
- Demonstrated ability to understand the buyers' journey and effective types of content for each stage
- Experience working as part of a digital marketing strategy
- Ability to manage multiple projects simultaneously and prioritize tasks effectively
- Excellent relationship management, project management, and communication skills
Benefits:
- Flexible work arrangement and a business casual dress code
- 401k matching program and professional development reimbursement
- Flexible personal/vacation time off, sick leave, paid holidays
- Medical, dental, vision, employee assistance program, parental leave
- Diversity and inclusion commitment
- Hands-on training and team-cultivated opportunities for growth and development
Compensation: The salary range for this position is $100,000 - $125,000 USD annually, based on factors including relevant work experience, job-related knowledge, skills, abilities, business needs, and geographic regions.
Join SS&C Technologies: A Leader in Financial Services and Healthcare Technology
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