Enrollment and Marketing Coordinator
6 days ago
We are seeking a highly motivated and organized Enrollment and Marketing Coordinator to join our team at the College of Health and Human Services. The successful candidate will be responsible for developing and implementing comprehensive enrollment and marketing strategies to drive student recruitment and retention.
Key Responsibilities- Assist in the development and implementation of enrollment and marketing strategies to drive student recruitment and retention.
- Coordinate with faculty, department chairs, students, alumni, and donors to create effective marketing materials and campaigns.
- Plan and execute on-campus and off-campus recruitment events, including college fairs, open houses, and informational sessions.
- Manage the college's social media presence and create engaging content to promote the college's programs and events.
- Analyze enrollment data and trends to adjust strategies and improve recruitment efforts.
- Collaborate with the university's marketing and communications team to ensure cohesive and consistent messaging.
- Maintain relationships with high schools, community colleges, and other feeder institutions to attract prospective students.
- Develop and manage the college's communication plan for prospective students, including email campaigns, newsletters, and direct mail.
- Utilize Customer Relationship Management (CRM) systems to track and analyze prospective student interactions and streamline recruitment processes.
- Prepare reports on recruitment activities and outcomes for the Dean and other stakeholders.
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in enrollment and marketing, preferably in higher education.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Strong analytical and problem-solving skills.
- Proficiency in CRM systems and social media platforms.
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