VP Marketing, Americas Lead

3 weeks ago

Sunnyvale, California, United States Danaher Corporation Full time

Job Summary:

The VP Marketing, Americas is a key leadership role responsible for driving revenue growth in the Americas through regional marketing channels. This position will conceptualize and implement marketing strategies to sustain a competitive positioning for the Cepheid suite of products.

Key Responsibilities:

  • Lead a team of marketing directors across the designated region to attract, motivate, retain, and develop talent to deliver excellence and foster a culture of continuous improvement through the Danaher Business System.
  • Build and execute the annual marketing plan for the US, Canada, and Latin America, including product launches and lifecycle management in collaboration with global product management and sales channels to drive core and market share growth by segment and by channel.
  • Develop and deploy targeted messaging and marketing content by persona, segment, and stages of the customer journey in collaboration with marketing communications to reinforce Cepheid's brand positioning and architecture.
  • Drive the execution of the Americas digital strategy, including search engine optimization, pay-per-click, and other outbound marketing deliverables.
  • Coordinate priorities and initiatives with market access, medical affairs, health economics, and outcome research, and product management to drive market shaping strategy and execution.
  • Establish and nurture sustainable partnerships with key strategic accounts and thought leaders to increase advocacy and reference sites.
  • Manage and participate in setting and controlling marketing forecasts, budget, and key performance indicators (KPI), as well as actively participate in growth rooms and marketing daily management for transformative marketing and marketing-influenced initiatives.

Requirements:

  • Bachelor's degree with 15+ years of relevant experience or Master's/Doctoral degree with 11+ years of experience and 6+ years managing people, especially sizable teams.
  • Demonstrated ability to manage multiple, simultaneous, and complex tasks according to established deadlines.
  • Willingness to reside within practical commuting distance of Sunnyvale, CA.
  • Significant North American commercial experience.
  • Demonstrated track record of and passion for developing teams.

Travel, Motor Vehicle Record & Physical/Environment Requirements:

  • Requires frequent travel of up to 30% and may include some international travel.
  • Must be able to sit for several hours during business travel.
  • Work may involve repetitive arm/wrist motions.

About Danaher Corporation:

Danaher Corporation is a global leader in the life sciences, diagnostics, biotechnology, and beyond. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

Equal Opportunity Employer:

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

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