Multi-Channel Advertising Expert

3 days ago


Chattanooga, Tennessee, United States True North Custom Full time
Job Title: Multi-Channel Advertising Expert
We're seeking an experienced Multi-Channel Advertising Expert to join our team at True North Custom. This role involves creating and executing highly effective digital marketing campaigns for our healthcare clients, driving toward great outcomes while engaging their community and achieving defined KPIs.

About the Position
This full-time remote position requires a passionate digital marketer with 2-3 years of experience in campaign development, deployment, and results in a dynamic agency environment. You'll assist the senior team in writing ads, launching, optimizing, analyzing, and reporting on multi-channel paid media campaigns, leveraging your expertise in Google Ads, Microsoft Ads, Meta Business Manager, LinkedIn, native ads, Spotify/Pandora ads, TikTok ads, OTT, and conversion tracking through Google Tag Manager and Analytics.

Key Responsibilities
Your primary responsibilities will include providing weekly and monthly campaign insights and recommendations based on data analysis, assisting in setting up conversion tracking, and recommending and implementing adjustments to campaign components to enhance results. Experience in A/B testing, conversion landing page tools, and Google Ads/Analytics certifications are desirable.

What We Offer
You'll enjoy a competitive compensation package ($80,000 - $110,000 per year) and benefits, including unlimited PTO and sick time, a flexible remote work arrangement, and a collaborative environment that encourages mutual respect, open communication, and continued professional growth.

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