Senior Paid Search Analyst

2 weeks ago


Billings, Montana, United States Windstream Communications Full time
Job Title: Senior Paid Search Analyst

Windstream Communications is seeking a highly skilled Senior Paid Search Analyst to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing paid search campaigns to drive performance and achieve business goals.

Key Responsibilities:
  • Develop and execute paid search campaigns across various platforms, including Google Ads and Bing Ads.
  • Conduct keyword research and analysis to identify new opportunities for campaign optimization and expansion.
  • Create and optimize ad copy, landing pages, and bidding strategies to improve campaign performance and achieve objectives.
  • Monitor campaign performance and provide regular reporting and analysis to internal teams, identifying trends, insights, and opportunities for optimization.
  • Collaborate with cross-functional teams, including account managers, creative teams, and experimentation teams to ensure seamless execution of campaigns.
  • Provide strategic recommendations based on data-driven insights and performance metrics to achieve business goals.
Requirements:
  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Minimum of 3-4 years of experience in managing paid search campaigns, preferably in an agency or digital marketing environment.
  • Deep understanding of search engine marketing (SEM) principles, best practices, and industry trends.
  • Experience with Google Ads and Bing Ads, including campaign setup, optimization, and reporting.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Excellent communication skills, both written and verbal, with the ability to present complex information in a clear and concise manner.
What We Offer:
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.


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