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Senior Retail Marketing Coordinator

2 months ago

Kirkland, Washington, United States Nintendo Full time
About Nintendo:

Nintendo Co., Ltd., headquartered in Kyoto, Japan, has established franchises that have become iconic globally, including Mario, Donkey Kong, The Legend of Zelda, Metroid, Pokémon, Animal Crossing, Pikmin, and Splatoon, through its integrated hardware and software offerings.

Nintendo is dedicated to providing unique, intuitive entertainment experiences for all, manufacturing and marketing gaming devices such as the Nintendo Switch family, developing and operating applications for smart devices, and collaborating with partners on various entertainment initiatives, including visual content and theme parks.

With over 5.8 billion video games and more than 850 million hardware units sold worldwide, Nintendo's mission has remained consistent for over 30 years: to create distinctive entertainment that brings joy to people everywhere.

A wholly owned subsidiary, Nintendo of America Inc., located in Redmond, Washington, serves as the central hub for Nintendo's operations across the Americas.

Nintendo is an equal opportunity employer, fostering a welcoming and inclusive environment for all employees, consumers, and communities.

ROLE RESPONSIBILITIES:

  • Oversee assigned retail marketing initiatives for hardware, software, accessories, product launches, promotional sales offers, and campaign strategies.
  • Direct the production and development of point-of-purchase (POP) signage utilized in retail environments.
  • Provide merchandising guidance to Nintendo Brand Ambassadors and third-party teams.
  • Offer creative direction and brand standards, conducting creative reviews on retailer-implemented in-store and online tactics, including but not limited to onsite banners, in-store signage, online brand pages, full-page flyers, and seasonal promotions.
  • Manage retail marketing projects from inception to completion, collaborating with design teams, communicating with vendors, tracking budgets, coordinating shipping and receiving, overseeing installation directions, and reporting on outcomes.
  • Collaborate with internal Nintendo stakeholders, National Account Managers, and retailers to execute innovative in-store retail initiatives, semi-permanent branding opportunities, and online retail projects.
  • Communicate with internal departments, vendors, external partners, and senior leadership regarding project progress, timelines, and compliance requirements.
  • Lead the comprehensive creation and management of giveaways, gifts with purchases, and consumer handouts (brochures/flyers).
  • Procure and develop essential in-store display materials to support product launches and ongoing sales, including title sheets, display boxes, and empty cases.
  • Create requisitions for retail projects and activities, managing the complete purchase order process.
  • Monitor and track all campaign budgets and expenditures for launches and below-the-line activities.
  • Act as a liaison between Nintendo Latin America (NLA) and internal Nintendo of America (NOA) stakeholders, including Consumer Marketing, Design, Retail, Legal, Finance, Licensing, and Product Development teams.
  • Oversee daily activities for multiple external agencies, including creative, media planning, and trade-level/Point of Sale (POS) as required.

Nintendo is committed to equal opportunity employment, welcoming applicants from diverse backgrounds, including minorities, females, veterans, individuals with disabilities, and those of varying sexual orientations and gender identities.