Social Media Director

3 weeks ago


Wixom, Michigan, United States General RV Full time
About the Role

We are seeking a highly skilled and experienced Social Media Manager to join our team at General RV. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our company's goals and objectives.

Key Responsibilities
  • Develop and Execute Social Media Strategy: Create and implement a social media strategy that increases brand awareness, engages our audience, and drives website traffic and sales.
  • Manage Social Media Content: Oversee the creation, publication, and maintenance of high-quality social media content across all platforms, including Facebook, Instagram, TikTok, Pinterest, and YouTube.
  • Build and Engage with Online Communities: Develop and maintain relationships with our online communities, including followers, fans, and influencers, to build brand loyalty and advocacy.
  • Monitor and Analyze Social Media Performance: Track and analyze social media metrics to measure the success of our social media efforts and make data-driven decisions to optimize our strategy.
  • Collaborate with Cross-Functional Teams: Work closely with our marketing, sales, and customer service teams to ensure alignment and consistency across all marketing channels.
  • Stay Up-to-Date with Industry Trends: Stay current with the latest social media trends, best practices, and platform updates to ensure our social media strategy remains effective and competitive.
Requirements
  • 7+ Years of Experience in Social Media: Proven experience in social media marketing, with a strong understanding of social media platforms, trends, and best practices.
  • Strong Content Creation and Writing Skills: Ability to create high-quality, engaging content that resonates with our target audience.
  • Excellent Communication and Project Management Skills: Strong communication and project management skills, with the ability to work effectively with cross-functional teams.
  • Deep Understanding of Social Media Analytics: Ability to track and analyze social media metrics, with a strong understanding of how to use data to inform social media strategy.
  • Bachelor's Degree in Marketing or Related Field: Bachelor's degree in marketing or a related field, with a strong understanding of marketing principles and practices.
What We Offer

We offer a comprehensive benefits package, including medical, dental, vision, life insurance options, paid vacations, and a 401(k) with company matching. We are proud to be a family-owned business with a strong commitment to our employees and the RV industry.


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