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National Retail Brand Strategist

2 months ago

St Augustine, Florida, United States Planet 13 Full time
Exciting Career Opportunity
We are excited to introduce a unique chance to join our team at Planet 13 as a National Retail Brand Strategist. This role is designed for individuals who are passionate about shaping a national brand and possess the strategic vision to drive our brand forward. The ideal candidate will be based in NV, IL, CA, or FL, and should be prepared for extensive travel, up to 50% of the time. If you have a solid background in retail brand strategy and are looking for a dynamic and fulfilling position, we would love to connect with you.

Position Overview
The National Retail Brand Strategist will lead the development, management, and execution of our comprehensive sales strategy across both online and offline platforms. This role will oversee e-commerce operations and coordinate with the merchandise team for physical retail locations. The successful candidate will demonstrate exceptional organizational and multitasking abilities, alongside a profound understanding of the e-commerce landscape, digital marketing, website management, and retail operations.

Key Responsibilities
  • Oversee the overall functionality of the website, ensuring a seamless user experience.
  • Address customer inquiries and concerns, assisting with product selection and promptly resolving issues.
  • Enhance product listings with comprehensive descriptions, high-quality visuals, and precise specifications to boost customer engagement.
  • Collaborate with internal teams to create concepts, layouts, and promotional strategies that align with brand objectives and drive sales.
  • Establish product pricing based on market trends, competitive analysis, and the company's sales strategy.
  • Monitor inventory levels and liaise with suppliers and logistics partners regarding stock availability and delivery.
  • Lead the merchandise department, providing guidance and support to achieve sales and operational targets.
  • Prepare regular reports and presentations to communicate sales performance and metrics to stakeholders.
  • Develop and implement digital marketing initiatives to increase online traffic and sales, including SEO, SEM, email marketing, and social media campaigns.
  • Analyze website performance and customer behavior using analytics tools to identify areas for improvement.
  • Stay informed on industry trends, emerging technologies, and best practices in e-commerce and retail management to maintain a competitive advantage.
  • Ensure compliance with all HR policies, including confidentiality and non-disclosure agreements.
  • Assist in the implementation of company policies, standard operating procedures, and performance standards.
  • Maintain a clean and organized work environment.
  • Adhere to company policies, including state/local regulations, security protocols, and dress code.
Supervisory Role
This position manages one subordinate manager overseeing a team of 4+ employees in the merchandise department. Responsibilities include interviewing, hiring, training, planning, assigning, and directing work; evaluating performance; rewarding and disciplining employees; and addressing complaints and resolving issues.

Qualifications
To excel in this role, candidates should possess the following qualifications:
  • Bachelor's degree from an accredited institution or three+ years of relevant experience.
  • Proven experience in retail brand management.
  • Strong analytical skills and the ability to synthesize complex information.
  • Excellent communication skills, both verbal and written.
  • Proficiency in Microsoft Office applications and industry-specific software.

Physical and Work Environment
The physical demands of this role include regular use of hands, standing, walking, and the ability to lift and/or move up to 50 pounds. The work environment is typically moderate in noise level and may involve exposure to heat.