Digital Content Strategist

1 month ago


Kansas City, Missouri, United States TEKsystems Full time
Job Overview

We are seeking a skilled Content Writer who will develop and implement effective digital content to drive customer engagement and conversion. As a key member of our content team, you will work closely with cross-functional teams to create educational and conversion-focused content that supports our business goals.

Key Responsibilities:

  • Develop high-quality content pieces that target ideal customer segments and drive conversion
  • Collaborate with the editorial team to identify areas for improvement in conversions along the customer journey
  • Work with the content SEO team to develop engaging content that drives user engagement and conversion
  • Identify and prioritize opportunities for improvement in conversions along the customer journey
  • Meet content goals and performance metrics with a view to ongoing content optimization

Requirements:

  • B.S. Degree in English, Journalism, Communications, or applicable field required
  • 2 years or more of proven experience driving successful content initiatives that drive traffic, drive engagement, and drive conversion for brands
  • Experience with content management systems, digital asset management, databases, and SEO best practices
  • Skilled at information collection and discovery; demonstrated ability to develop practical, workable solutions
  • Highly collaborative: able to work across functions, geographies, and organizational levels to develop solutions

About the Role:

As a Content Writer at TEKsystems, you will have the opportunity to drive the execution of our content creation processes across all digital platforms. You will work closely with a talented team of content producers, editors, and copywriters, as well as be a collaborative partner to the editorial team. You will always be striving to stay ahead of trends in content-creation while identifying future growth opportunities.


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