Executive Director of Digital Marketing

2 weeks ago

Alpharetta, United States CorDx Full time

As a Marketing Director at CorDx, you will play a pivotal role in driving brand awareness, increasing market share, and generating revenue through innovative marketing strategies. You will lead a team of marketing professionals and collaborate cross-functionally with other departments to ensure the effective execution of marketing initiatives.

Key Responsibilities
  • Strategic Marketing Leadership
  • Develop and implement a comprehensive marketing strategy that aligns with our business goals and analyzes market trends, customer needs, and competitive landscape to position CorDx Inc. as a leader in the IVD industry.
  • Collaborate with cross-functional teams, including sales, R&D, and product management, to ensure cohesive marketing strategies and build and maintain relationships with key industry partners, stakeholders, and influencers.

Brand Management

  • Elevate our market presence and customer engagement by developing brand-building strategies that enhance and maintain the CorDx Inc. brand, ensuring consistency across all marketing materials and communications.
  • Utilize data analytics to measure campaign effectiveness and adjust strategies accordingly, ensuring cohesive marketing strategies across various channels, including digital, print, and events.

Requirements

  • Bachelor's or master's degree in Marketing, Business Administration, or a related field.
  • Minimum of 8 years of marketing experience, with at least 5 years in a leadership role within the IVD or related healthcare industry.
  • Proven track record of developing and executing successful marketing strategies, with a strong understanding of the IVD market, products, and regulatory environment.
  • Exceptional leadership, communication, and collaboration skills, with the ability to think strategically and analytically, with a creative approach to problem-solving.
  • Proficiency in marketing analytics tools and platforms.

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