Director of Digital Marketing

Our client is searching for a Director of Marketing - Digital who is interested in playing in the explosive IT automation market. This global marketer will develop and execute marketing campaigns that are delivered on a worldwide scale.
You'll have the drive and experience to work with a full stack of modern marketing and sales tools. In addition, you will be an expert at ensuring that digital marketing efforts are aligned with strategies and key performance metrics to drive demand generation, customer retention, ROI, and brand image.
The right candidate must be both a well-rounded marketer and an out-of-the-box problem solver. Experience with digital marketing in the forms of online paid media, account-based advertising, intent-based targeting, marketing automation, virtual events / webcasts, website design/management, and social media will be key components of this individual's DNA.
This is a hybrid position – 3 days per week onsite, 2 days per week remote – and is based out of our global Headquarters in Alpharetta, GA. This role reports directly to the Chief Marketing Officer.
Your Impact on The Organization: The right candidate will be interested in supporting a broad range of activities. You will be a meticulous project manager who can help drive the entire business toward success. Job responsibilities include:
Develop and execute comprehensive inbound and outbound digital marketing programs to support business growth and new customer acquisition.

Optimize and manage corporate website properties to enhance digital presence and user experience.

Identify and drive upsell and cross-sell opportunities within the existing customer base.

Create targeted digital campaigns that align with the buyer's journey and follow demand-generation best practices.

Utilize a modern marketing technology stack to automate and scale personalized digital marketing programs.

What You Will Bring to the Team: 10+ years of experience in B2B inbound marketing, including lead generation, campaign execution, and performance measurement.

Proven expertise in managing corporate website properties and digital marketing initiatives.

Demonstrated ability to lead and mentor marketing teams.

Strong analytical and quantitative skills with the ability to extract insights from data and apply them strategically.

Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment.

Strong interpersonal and collaborative skills to work effectively across teams and drive initiatives.

Creative and innovative mindset with a focus on continuous improvement.

Bachelor's degree strongly preferred.

Technical Knowledge: Expertise in digital marketing automation platforms (Hubspot, Pardot, Marketo, Eloqua) and CRM systems (Salesforce.com, etc.).

Hands-on experience with website CMS platforms (WordPress, Typo3, Shopware, Shopify).

Strong knowledge of SEO best practices and optimization strategies.

Proficiency in paid media strategies, ABM, direct mail, email marketing, and landing page optimization.

Ability to develop and execute end-to-end marketing and communications plans that encompass thought leadership, demand generation, and acceleration strategies.

Direct experience with Hubspot, DemandBase, GA4, Salesforce.com, and Typo3 is a plus.

Why You'll Love Us: Competitive compensation

Workforce fitness program / gym reimbursement

Excellent health benefits

401k to help you save for your future

Regular social events

Paid holidays and generous time off policy to rest and recharge

Convenient North-Atlanta location

#J-18808-Ljbffr