Chief Marketing Officer

5 days ago


Terre Haute, Indiana, United States First Financial Bank Full time
Job Title: Chief Marketing Officer

First Financial Bank is seeking a highly skilled and experienced Chief Marketing Officer to lead our marketing efforts and drive business growth.

Job Summary:

The Chief Marketing Officer will be responsible for developing and implementing marketing strategies that align with the bank's overall business objectives. This includes managing and developing departmental budgets, managing relationships with external agencies, and overseeing the full scope of marketing efforts for the bank.

Key Responsibilities:
  • Develop and implement marketing strategies that drive business growth and increase brand awareness.
  • Manage and develop departmental budgets to ensure effective use of resources.
  • Manage relationships with external agencies to ensure high-quality and value-driven work.
  • Oversee the full scope of marketing efforts for the bank, including advertising, promotion, and public relations.
  • Develop and maintain customer relationships to identify new prospects and drive sales.
  • Evaluate marketing investments to maximize profitability and return on investment.
  • Maintain professional contacts and knowledge base of marketing skills within and outside of the financial industry.
Requirements:
  • Bachelor's Degree in marketing, business administration, or related field.
  • Minimum five years of senior leadership experience in marketing for a financial institution or similar organization.
  • Thorough knowledge of financial products and services, brand management, profit and loss management, promotions, and campaigns.
  • Knowledge of product planning/development, marketing research, sales forecasting, and budget management.
  • Familiarity with demographic and marketing trend analytics, social media platforms, and digital marketing mediums.
Working Conditions:

The Chief Marketing Officer will work in a generally good working environment with little exposure to noise, extreme temperatures, or other adverse factors. Limited physical effort is required, with regular talking and hearing, frequent sitting, and reading and analyzing large volumes of reports and financial data.

The ability to travel or attend meetings is required. The Chief Marketing Officer will be expected to meet management's expectations in marketing campaigns and develop departmental budgets to reach the bank's marketing goals.

Maintaining professional contacts and keeping the bank up to date with issues, trends, and developments in the financial industry is essential.



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