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Director of Retail Marketing Strategy

1 month ago

Sacramento, California, United States Natura (Natura Life Science) Full time
Job Title: Director of Retail Marketing

Company Overview:

Natura Life + Science is a leading vertically integrated cannabis company in California, offering a robust portfolio of house brands. We are committed to providing quality cannabis products while maintaining a strong focus on retail partnerships and in-store experiences.

Position Overview:

The Director of Retail Marketing will spearhead the retail marketing strategies across California for Natura Life + Science's house of brands. This role is crucial for driving brand awareness and sales through effective retail marketing campaigns, demo programs, in-store promotions, and visual merchandising across dispensaries.

Key Responsibilities:

  • Retail Strategy Development:

Develop and execute strategic retail marketing plans, including promotional campaigns, demos, and merchandising programs, across all Natura house brands to drive awareness and sales within dispensaries.

  • Demos & Activations:

Oversee planning, staffing, and execution of in-store demos and promotional activations that align with brand goals. Ensure consistent scheduling and high-impact consumer engagement throughout key markets.

  • In-Store Merchandising & Displays:

Lead the development and execution of retail displays, signage, and merchandising solutions to optimize in-store brand presence. Coordinate with creative teams to ensure alignment with brand standards and retailer requirements.

  • Retail Partner Collaboration:

Build and maintain strong relationships with retail partners across California to ensure optimal brand placement, promotions, and retailer support. Collaborate with sales teams to drive sell-through initiatives and foster retailer loyalty.

  • Promotions & Sales Support:

Manage retail-specific promotions and incentive programs (e.g., budtender training and spiffs), tracking performance and ROI. Work with sales teams to ensure effective execution of promotions at the store level.

  • Market Insights & Performance Tracking:

Monitor retail market trends, consumer behavior, and competitor activity in California. Track performance of retail marketing initiatives, including foot traffic, sales impact, and brand perception, making data-driven adjustments to strategies.

  • Team Leadership & Vendor Management:

Lead and mentor a team of retail marketing specialists. Manage relationships with third-party vendors for merchandising, demo staffing, and event activations.

Preferred Skills:

  • Expertise in managing retail marketing budgets and optimizing resources for maximum impact.
  • Strong creative instincts and the ability to collaborate with design and product teams to bring ideas to life.
  • Experience in leading teams and managing third-party vendors.
  • Knowledge of California's cannabis regulations and market dynamics.

Salary:

$120,000 annual salary

Supervisory Responsibility:

This position may have some supervisory responsibilities.

Working Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, or hear. The employee frequently is required to stand; walk; use hands and fingers, handle or feel; and reach with hands and arms. Will have regular and constant exposure to raw cannabis flower and a variety of cannabis products.

Natura complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act (ADAAA), and all applicable state and local fair employment practices laws, and is committed to providing equal employment opportunities to qualified individuals with disabilities. Consistent with this commitment, the Company will provide a reasonable accommodation to disabled applicants and employees if the reasonable accommodation.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Work Authorization/Security Clearance:

There is no visa or H-1B sponsorship.

Natura is an Equal Opportunity Employer:

Natura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Natura embraces diverse perspectives and we value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business.