Marketing Director Assistant

2 days ago

Beverly, Massachusetts, United States The Quarto Group Full time
Job Title: Assistant Director of Marketing and Publicity

The Quarto Group is seeking a highly organized and motivated Assistant Director of Marketing and Publicity to help guide our marketing and publicity team. The ideal candidate will thrive in a fast-paced and creative environment and be able to develop and implement strategic and creative campaigns for adult titles across the nonfiction space, but especially in the food and cookery categories.

Key Responsibilities:
  • Work with the Director to develop strategy and market insight across all adult imprints.
  • Develop dynamic, creative, and results-driven marketing and publicity campaigns for 50-60 books/season, with a concentration in the food and cooking space, across Quarto imprints in both the US and the UK.
  • Create and execute marketing and publicity plans with specific goals for titles, designed to generate sales, build brand awareness, and maximize exposure to the target audience through online, print, broadcast, and other channels.
  • Write press releases and develop media kits, build media lists, and secure strong PR for our growing list of titles.
  • Work with the Marketing team in the planning, execution, and support of social media and digital advertising strategy across all imprints.
  • Set up a wide range of successful and innovative events with booksellers, schools, organizations, brands, media partners, other authors, festivals, online, and offline.
  • Analyze and report on the results of marketing initiatives and their impact on sales on a daily, weekly, or monthly basis, as appropriate.
  • Communicate regularly to the company on marketing initiatives, developments, and accomplishments.
  • Work alongside the Director and Associate Marketing Director to foster team collaboration.
  • Attend trade shows and events as necessary.
Requirements:
  • Bachelor's Degree preferred.
  • 5-7 years' experience planning and executing marketing, publicity, and social media strategy, with a preference placed on those with direct cookbook experience.
  • Highly creative with an ability to conceive of new and innovative approaches to marketing, particularly social media marketing.
  • Superior written and verbal communication skills.
  • Strong ability to work collaboratively and in partnership with Publishing, Sales, and Authors.
  • Highly organized and detail-oriented, with time-management and multi-tasking skills, and ability to set and meet deadlines and budgets.
  • Experience with author care and communication.
  • Thorough knowledge of media, public relations, and publicity organizations and/or book publishing.
  • Willingness to learn and adapt as job and/or organization changes.
  • Willingness to travel to trade shows, conventions, and author events as needed.
  • Proficiency in Microsoft Office, Adobe Creative Cloud, Canva, Cision, Edelweiss, and Box/Dropbox preferred.
  • Relationships and experience with independent bookstores a plus.

QuartoUS is an equal opportunity employer; M/F/D/V are encouraged to apply. Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits & generous paid time off.

All applicants should be authorized to work in the United States. Quarto does not provide sponsorships.

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