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Digital Media Director
2 months ago
We are seeking a highly skilled Media Director - Digital to lead our paid media efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive paid media strategies across multiple channels, including paid search, display, social media, and local services ads (LSAs).
Key Responsibilities:
- Develop and execute paid media strategies that drive growth and improve efficiency
- Lead corporate-driven paid media programs and serve as the primary point of contact for SERVPRO franchise owners globally
- Work with agency partners to understand franchise owner business goals and translate them into actionable local paid media strategies
- Audit campaign structure, parameters, and reporting to identify opportunities to improve data accuracy and inform future strategy
- Optimize campaigns for performance and ROI, making data-driven decisions to improve results
- Stay up-to-date on industry trends, Google algorithm updates, and best practices in paid media
- Present performance reports and insights to leadership in a clear and compelling manner
Requirements:
- 8+ years of digital media planning, buying, and management experience in progressive levels of responsibility
- Prior experience in a senior role within a web and/or Demand Generation team
- Proven work experience managing a team of direct reports, agencies, and contractors
- Experimentation experience to design multivariate tests and synthesize test results
- Proficiency with data visualization tools such as Looker Studio and Tableau
- Bachelor's degree in an analytically oriented discipline
About Us:
SERVPRO has been a trusted leader in fire and water cleanup and restoration services for over 50 years. We strive to cultivate a professional community that respects and celebrates individuality and collaboration. We are an equal opportunity employer and welcome applicants from diverse backgrounds.
