Consumer Brand Strategist

2 weeks ago

United, United States Just Born Full time
Consumer Brand Strategist

Join Just Born's mission to shape the future of our Everyday Candy line as a Consumer Brand Strategist. In this influential role, you will be instrumental in enhancing our Everyday Candy Portfolio by crafting and implementing strategic initiatives and annual operational plans, while also fostering the professional growth of your team members. This is a hybrid role based in Bethlehem, Pennsylvania.

Key Qualifications:
  • A Bachelor's degree in Business, Marketing, or a related discipline, or equivalent professional experience is essential. An MBA is preferred.
  • At least five years of experience in a consumer goods organization; experience in the confectionery sector is advantageous.
  • A proven history of effective brand management and the ability to meet ambitious goals in a dynamic, growth-focused environment.
  • Capability to thrive in a matrixed organizational structure.
  • Exceptional communication, presentation, project management, and interpersonal skills.
Main Responsibilities:
  • Strategic Direction: Direct a team of cross-functional collaborators in the formulation and execution of brand strategies and annual plans, translating them into actionable market approaches. This role encompasses both immediate and long-term business planning.
  • Financial Oversight: Assume Profit and Loss accountability for the portfolio, overseeing revenue and expenditure, advertising and promotion budgets, and market share targets.
  • Innovation Leadership: Establish the innovation strategy for our Everyday Candy Portfolio. Collaborate with product development teams to drive the creation and launch of new initiatives.
  • Data-Driven Insights: Utilize analytics to guide strategic choices and ensure accurate demand forecasting for effective market execution.
  • Consumer Insights: Conduct tailored quantitative and qualitative research to address critical business inquiries, transforming findings into actionable insights.
  • Brand Development: Work alongside the Consumer Engagement team and external partners to craft brand positioning, compelling briefs, media strategies, and comprehensive brand communications, considering a multi-channel approach. Manage external agencies to implement marketing strategies, assess outcomes, and drive ongoing improvements.
  • Sales Collaboration: Partner closely with the Sales department to refine selling strategies and support the development of comprehensive account growth plans.
Essential Skills:
  • Commitment to accountability for achieving results.
  • Ability to collaborate effectively with others to drive success.
  • Exhibit thought leadership; demonstrate curiosity and maintain an open-minded approach to new ideas.
  • Act as a change agent; articulate a vision for transformation to unlock growth opportunities.
  • Consistently inspire and elevate the performance of others.
Diversity, Equity, and Inclusion Commitment:

At Just Born Quality Confections, we are dedicated to fostering a workplace where all associates feel empowered to bring their authentic selves to work.

We are committed to acting with integrity, authenticity, and humility, listening, learning, and growing together. This commitment includes creating an equitable environment for all associates and advocating for historically marginalized voices.

Our purpose is to bring sweetness to people's lives, which can only be achieved by valuing all individuals, regardless of race, culture, religion, gender, or ability, because Together We Are Better.

Just Born, Inc., established in 1923, is a leading confectionery company in the U.S. We are a family-owned business with over 500 associates, collaborating with various prominent companies to achieve our growth objectives. We produce beloved candies, including iconic brands such as MIKE AND IKE, HOT TAMALES, GOLDENBERG'S PEANUT CHEWS, and the world-famous PEEPS. We invite you to be part of our journey in fulfilling Our Purpose: Bringing Sweetness to People's Lives.

We are an equal opportunity employer, committed to ensuring that all individuals have equal access to employment opportunities based on merit.

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