Visual Communication Specialist

2 weeks ago

Bay City, Michigan, United States ADVANCED TEX SCREEN PRINTING INC Full time
Job Overview

Position Summary:

As a Graphic Designer at ADVANCED TEX SCREEN PRINTING INC, you will play a crucial role in crafting visual narratives that effectively convey messages and engage our audience. Your collaboration with marketing teams, clients, and art directors will be essential in transforming project requirements into stunning visual representations across various platforms. This position demands a high level of creativity, meticulous attention to detail, and expertise in graphic design tools and methodologies.

Key Responsibilities:

Creative Development:

  • Engage with clients and internal teams to grasp project goals, target demographics, and creative vision.
  • Generate and refine innovative concepts and visual strategies that align with brand standards and project objectives.

Design Execution:

  • Produce visual content for diverse print and digital formats, including:
  • Branding and corporate identity materials
  • Promotional items (brochures, flyers, posters)
  • Online advertisements (banners, social media visuals)
  • Presentations and multimedia projects
  • Apparel graphics

Composition and Layout:

  • Design and arrange visual components, typography, and imagery to create cohesive and appealing layouts.
  • Maintain uniformity in design elements, color palettes, and typography across all outputs.

Illustration and Image Enhancement:

  • Develop original illustrations, icons, and graphics utilizing digital design software.
  • Modify and enhance images and visual assets to improve quality and relevance for intended applications.

Brand Development:

  • Create visual branding elements, style guides, and identity frameworks that embody the core values of client brands.
  • Ensure consistent brand representation across all communication channels.

Collaboration:

  • Work alongside cross-functional teams, including marketing, sales, and production, to ensure design alignment with business goals.
  • Present design ideas and concepts to stakeholders, incorporating feedback to refine and enhance designs.

Project Management:

  • Oversee multiple projects concurrently, prioritize tasks, and adhere to deadlines in a dynamic work environment.
  • Maintain organized documentation and project files, ensuring version control and archiving.

Additional Duties:

  • Perform other related tasks as assigned.

Qualifications:

  • Bachelor's degree in graphic design, visual communication, or a related discipline is preferred.
  • Demonstrated experience in graphic design or a comparable role, with a robust portfolio showcasing design capabilities.
  • Proficiency in graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Corel Graphics Suite.
  • Understanding of typography, color theory, layout principles, and design best practices.
  • Strong conceptualization and problem-solving abilities.
  • Exceptional communication and presentation skills, with the capacity to explain and defend design choices.
  • Detail-oriented with a commitment to high-quality output.
  • Ability to work independently and collaboratively within a team.
  • Flexibility and receptiveness to feedback and constructive criticism.

This job description provides an overview of the primary responsibilities and qualifications for the Graphic Designer role. Specific duties and requirements may vary based on organizational needs and project specifications.

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