Product Marketing Coordinator

2 weeks ago


Sapulpa, Oklahoma, United States SeneGence Full time
Product Marketing Specialist

The Product Marketing Specialist plays a critical role in driving marketing product development initiatives at SeneGence. This position requires close collaboration with the Marketing Product Development Director to ensure the successful and timely launch of new products across various personal care categories.

Key Responsibilities:
  • Product Artwork and Label Creation: Manage new product artwork and label creation projects from start to finish, including multiple languages, and collaborate with Graphics and Operations teams for accurate and timely completion.
  • Marketing Project Briefs: Create comprehensive Marketing Project Briefs for all new developments.
  • Product Web Details Creation: Organize and distribute new product details for effective online sales use.
  • Product Launch Analysis: Analyze sales and performance metrics of product launches to assess success and areas for improvement.
  • Market Research: Conduct thorough, concise, and informative market research for new core products and seasonal trends, presenting findings to the Marketing Product Development Director and other teams as requested.
  • Cross-Functional Coordination: Work with multiple inter-departmental teams to ensure all marketing product development timelines are met, ensuring a smooth and efficient product launch process.
  • Process Improvement: Suggest and implement processes to increase efficiency within the product development lifecycle and beyond.
  • Team Support: Ensure cross-functional teams are equipped with necessary product information and training prior to each new launch, line extension, or discontinuation.
  • Product Sample Coordination: Coordinate shipping of products to designated employees/executives, company events, and production samples needed for marketing use.
  • Quality & R&D Collaboration: Partner with Quality and R&D teams to review and approve new product standards and production batches.
  • Event Representation: Represent SeneGence at events and shows, coordinating and managing product experiences at company-hosted events.
  • Communication: Follow up on communications with internal teams and external vendors, ensuring all parties are aligned on project timelines and objectives.
  • Presentation Support: Provide general support for presentations, meetings, and communication of Marketing PD activities and accomplishments.
  • Project Management: Support the Marketing Product Development Director to ensure project deadlines are consistently met within the scope of project milestones.
Requirements:
  • Strong understanding of beauty and personal care market trends: A desire to continually hone expertise.
  • Skilled in market research and presenting data-driven insights: Ability to analyze and present market research findings.
  • Highly organized with strong project coordination skills: Ability to meet deadlines and prioritize tasks effectively.
  • Proactive approach to work: Focus on process improvement and efficiency.
  • Advanced proficiency in Microsoft Office Suite: Ability to effectively use Microsoft Office tools.
  • Ability to prioritize and multi-task effectively: Maintain attention to detail under pressure.
  • Strong troubleshooting abilities: Flexibility to adapt to shifting priorities and multiple deadlines.
  • Excellent verbal and written communication skills: Ability to effectively communicate with internal and external teams.
  • Collaborative team player: Ability to see projects through from start to finish with minimal supervision.
  • Knowledge of effective use of AI tools: Familiarity with AI tools and their application in marketing product development.
Qualifications:
  • 4-year Bachelor's degree in Marketing or Communications: A degree in marketing or communications is required.
  • 5+ years' experience in a product development coordination role: Experience in product development coordination is essential.
  • Strong interest in cosmetics, beauty, and skin care: A passion for the cosmetics and beauty industry.
  • Previous experience in the cosmetics industry or direct sales industry: Experience in the cosmetics industry or direct sales industry is a plus.
Certificates/Licenses Required for Role:

None

Physical Demands:

Physical requirements include arm and hand steadiness and finger dexterity enough to use a keyboard, ten-key, and telephone; occasional lifting, carrying, pushing, and pulling up to 40 pounds; may be subject to walking, standing, sitting, reaching, balancing, bending, crawling, handling, feeling, kneeling, climbing, twisting; and vision, speech, and hearing sufficient to perform the essential tasks.

Working Conditions:

Working environment is primarily indoors in an office setting and occasionally outdoors for special events; requires some evening and possible weekend hours and requires use of telephone and other office equipment. This position is subject to occasional mandatory overtime.

SeneGence is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.



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