Digital Marketing Director

4 days ago


Austin, Texas, United States TruPlay Games Full time
About TruPlay Games

We're a fast-growing, faith-first media company on a mission to create a positive impact on children's lives through our interactive content platform.

Job Description:
  • Analytical Expertise
    • Create data visualizations to track key performance indicators (KPIs) and optimize the user experience.
    • Develop strategies to measure return on investment (ROI) and identify areas for improvement.
  • Audience Engagement Specialist
    • Design targeted campaigns to reach new audiences and re-engage existing users.
    • Utilize lookalike audiences and competitor research to inform marketing decisions.
  • MarTech Integration Specialist
    • Integrate Google Tag Manager and tracking pixels to enhance data collection.
    • Create event tagging and user-story acceptance criteria for development teams.
  • Paid Advertising Strategist
    • Develop and implement PPC advertising campaigns on search engines like Google.
    • Optimize social media advertising efforts on platforms like Facebook, Instagram, and LinkedIn.
    • Leverage affiliate marketing partnerships to expand the user base.
  • Conversion Rate Optimization Specialist
    • Design high-converting landing pages tailored to specific segments or acquisition channels.
    • Conduct A/B testing to identify the most effective elements of the acquisition process.

With over 100 hours of engaging content and a 4.5-star rating in the App Store, we're poised for continued growth. As an Analytics and Content Manager, you'll play a critical role in shaping our digital strategy and driving business results.



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