Marketing Director

3 days ago


San Antonio, Texas, United States SWBC Full time
Marketing Director Job Description

SWBC is seeking a seasoned marketing professional to lead our marketing efforts as a Marketing Director. In this role, you will be responsible for developing and executing comprehensive marketing strategies to drive business growth and retention. You will work closely with cross-functional teams to create and implement marketing initiatives that align with our company goals.

Key Responsibilities:
  • Develop and execute marketing strategies to enhance brand awareness, accelerate lead generation, and optimize the customer experience.
  • Oversee digital and traditional marketing efforts, including research and analysis of market trends, consumer behavior, and competitor activity.
  • Collaborate with marketing teams to create and implement marketing campaigns, events, and sponsorships that drive brand awareness and value.
  • Provide leadership and guidance to marketing teams, ensuring they have the necessary skills and knowledge to successfully complete their tasks.
  • Conduct research and stay up-to-date on industry trends and best practices to inform marketing strategies.
Requirements:
  • Bachelor's degree in marketing, advertising, or a related field of study from an accredited four-year college or university.
  • Minimum of seven years of marketing experience, including specialization and focus on brand management and marketing program management in the B2B space.
  • Minimum of three years of supervisory experience.
  • Financial Services experience preferred.
  • Excellent verbal, presentation, and written communication skills.
  • Proficient in Microsoft Office skills, including Outlook, Word, and Excel.
  • Excellent organizational and project management skills.
What We Offer:
  • Competitive overall compensation package.
  • Work/Life balance.
  • Employee engagement activities and recognition awards.
  • Career enhancement and growth opportunities.
  • Leadership Academy and Mentor Program.
  • Continuing education and career certifications.
  • Variety of healthcare coverage options.
  • Traditional and Roth 401(k) retirement plans.
  • Lucrative Wellness Program.

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