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Programmatic Media Manager San Mateo, CA
2 months ago
I Xl is a leading EdTech company looking for a highly skilled Programmatic Media Manager to join our Digital Marketing team. With millions of learners using our products globally, we are seeking an experienced professional to play a key role in forming our programmatic advertising strategy.
About the RoleAs a Programmatic Media Manager, you will be responsible for managing the programmatic advertising spend for all of I Xl's brands. This includes developing and executing programmatic strategies, managing relationships with programmatic partners, and tracking and optimizing campaign performance.
We are looking for a talented individual with a strong background in digital advertising, experience ideating and managing programmatic campaigns, and a deep understanding of programmatic technologies. You will have a unique opportunity to own a growing channel for a leading EdTech company, with the potential to build out a team to support you as the channel scales.
Your efforts will help bring top learning tools to students of all ages around the world. You will work closely with our VP of Digital Marketing to develop and execute marketing campaigns that drive business growth.
Key Responsibilities- Develop and execute programmatic strategies that align with business goals across many of our brands
- Manage relationships with programmatic partners, including DSPs, SSPs, agencies, and publishers
- Manage programmatic campaigns from start to finish, including campaign planning, targeting, optimization, and reporting
- Monitor and analyze programmatic campaign performance to identify areas for optimization and improvement
- Stay up-to-date on programmatic trends and technologies
- Work with other marketing team members to develop and execute marketing campaigns
We are seeking a highly motivated and experienced professional with:
- 3+ years of experience in programmatic advertising, with a focus on campaign management and optimization
- Strong understanding of programmatic technologies and platforms with self-managed experience in DSPs like DV360 and The Trade Desk
- Tactical execution experience – CTV/video, native, geotargeting, prospecting vs remarketing, PMP executions, streaming audio, SSP direct deals
- Ability to interpret campaign performance with regards to programmatic variables – geo, device, demos, behavioral, creative, targeting layers
- Excellent communication and collaboration skills
- Self-motivated with a strong work ethic and ability to manage multiple projects simultaneously
We offer a competitive salary of $120,000 - $180,000 per year, based on experience, and a comprehensive benefits package, including health insurance, retirement plan, and paid time off. You will also have the opportunity to work with a talented team of professionals who are passionate about making a positive impact in the lives of learners.
About I XlI Xl is the country's largest EdTech company, reaching millions of learners through our diverse range of products. Our mission is to create innovative products that make a real, positive difference for learners and educators. We value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone can do their best work.
