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Brand Communications Coordinator

2 months ago

Torrance, California, United States Advanced Fresh Concepts Franchise Corporation Full time

Position Overview: As a Brand Communications Coordinator at Advanced Fresh Concepts Franchise Corporation, you will play a crucial role in enhancing the company's brand identity through strategic and impactful content creation. Your primary responsibility will be to develop and articulate engaging narratives that resonate with both internal and external audiences, effectively communicating our organization's core messages and values.

Key Responsibilities & Duties

  • Produce captivating and informative content for a diverse array of corporate communication materials across both print and digital mediums. This includes, but is not limited to, press releases, corporate announcements, executive presentations, websites, newsletters, blog entries, and internal communications.
  • Craft compelling content for in-store point-of-sale materials and digital platforms.
  • Work collaboratively with cross-departmental teams, including business development, operations, and human resources, to gather insights and ensure uniformity in messaging across all channels.
  • Conduct comprehensive research on industry trends and pertinent topics to remain informed and generate high-quality content.
  • Translate intricate concepts into clear, concise, and engaging written materials that align with the organization's brand voice and style guidelines.
  • Review and refine content to ensure precision, clarity, and compliance with grammar and style standards.
  • Adjust writing style and tone to suit various audiences and brands, whether addressing internal staff, clients, partners, or the general public.
  • Stay informed about the latest communication strategies, digital trends, and best practices to enhance content effectiveness and audience engagement.
  • Collaborate with design and multimedia teams to integrate visuals, infographics, and other multimedia elements to amplify the impact of communication materials.
  • Monitor and evaluate the performance of content, gather feedback, and propose enhancements based on analytics and user engagement.
  • Join our team as a Brand Communications Coordinator and contribute significantly to shaping our organization's narrative and fortifying our brand presence across multiple channels.
  • Perform additional tasks as assigned by the General Manager.

Qualifications & Skills

  • Proven experience as a content creator, ideally in a corporate communications or marketing capacity.
  • Experience in developing content for cross-platform campaigns.
  • Strong understanding of branding, including the establishment of brand voice for diverse audiences.
  • Proficient in creating compelling content for various formats and channels.
  • Exceptional writing, editing, and proofreading abilities, with a meticulous attention to detail.
  • Comprehensive understanding of creative timelines, processes, and procedures.
  • Ability to research and quickly comprehend complex topics.
  • Familiarity with SEO principles and content optimization techniques is advantageous.
  • Capable of thriving in a fast-paced, deadline-oriented environment while maintaining quality and accuracy.
  • Outstanding organizational and time management skills to manage multiple projects concurrently.
  • Strong interpersonal and communication skills to collaborate effectively with diverse teams and stakeholders.
  • Proficient in utilizing content management systems, productivity tools, and analytics platforms.
  • Exceptional attention to detail.

Education & Experience

  • Bachelor's degree in communications, journalism, marketing, or a related field.
  • 6+ years of experience in writing branded content.
  • Understanding and adherence to proper grammar, spelling, and punctuation.
  • Proficiency in MS Office applications including Word, Excel, PowerPoint, and Outlook.
  • Experience with project management tools, such as Trello.
  • Strong verbal and written communication skills.
  • Ability to prioritize and manage multiple tasks and projects effectively.
  • Interest in or understanding of Japanese culture.
  • Ability to conduct and accurately interpret research and web analytics.
  • Capability to create, implement, and oversee budgets.
  • Adept at multitasking and meeting deadlines.

Physical Demands:

  • Position requires prolonged periods of sitting and using office equipment and computers. Occasional travel and overnight stays may be necessary, along with light lifting of supplies and materials.
  • Willingness to work mornings, nights, weekends, and holidays as needed based on business requirements.
  • Able to lift up to 15 lbs.