Digital Advertising Specialist

1 week ago


San Ramon, California, United States Flosum Full time
Job Title: Digital Advertising Specialist

Flosum is seeking a highly skilled Digital Advertising Specialist to join our dynamic marketing team. As a key player in our growth strategy, you will help us achieve our ambitious revenue targets and contribute to our success story.

### Responsibilities:

* Develop, implement, and manage PPC campaigns across various platforms, including Google Ads, Bing Ads, LinkedIn, and other ad platforms.
* Conduct thorough keyword research and selection to drive cost-effective traffic.
* Create compelling ad copy and optimize landing pages for conversion based on relevant value propositions for the target audience.
* Coordinate with the Design team to develop ad creatives while adhering to best practices.
* Monitor and analyze campaign performance, making data-driven adjustments to improve ROI.

### Requirements:

* Bachelor's degree in Marketing, Business, or a related field.
* At least 5-6 years of experience managing PPC campaigns, preferably in the B2B SaaS industry.
* Proven track record of managing large-scale PPC campaigns with significant budgets.
* Strong understanding of PPC principles and best practices.
* Proficiency in using PPC tools such as Google Ads, Bing Ads, LinkedIn Ads, and other ad platforms.
* Strong analytical skills and attention to detail.
* Ability to work independently and manage multiple projects simultaneously.

### Skills:

* PPC Management, Keyword Research, Ad Copywriting, Conversion Rate Optimization, Analytics, Budget Management.

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