Email Marketing Strategist

5 days ago

Alpharetta, United States Jackson + Coker Full time
Email Marketing Manager Job Description

Jackson + Coker is a leading healthcare staffing firm with a strong national presence, specializing in locum tenens, locums-to-permanent, and telehealth staffing. We partner with healthcare organizations to find the right physicians and advanced practitioners to deliver quality patient care.

The Email Marketing Manager plays a critical role in driving business growth and enhancing customer retention. This position collaborates with sales, customer care, and other stakeholders to design, implement, and scale customer lifecycle marketing initiatives. The ideal candidate will develop and execute comprehensive strategies to engage customers throughout their journey.

Key Responsibilities:
  • Develop and execute lifecycle marketing strategies to attract, engage, and nurture customers
  • Leverage marketing automation tools, email marketing expertise, and project management skills to create personalized, targeted, and timely email/sms communications
  • Develop A/B test roadmaps and execute and analyze those tests to drive future results
  • Optimize campaign performance by conducting A/B testing, analyzing data, and implementing strategies to improve open rates, click-through rates, and web engagement rates
  • Segments and maintains the email list, employing segmentation strategies based on customer behavior and preferences
  • Manages the email marketing calendar, ensuring timely and impactful campaign launch
  • Partners with marketing analytics to understand the business impact and trends of customer campaigns
  • Ensures seamless operation of marketing automation capability to handle requests from the business, refining processes and frameworks for prioritization to maintain an excellent customer experience
  • Represents the critical lifecycle marketing channels and opportunities in the broader Marketing and customer journey strategy
  • Stays up-to-date with industry trends, best practices, and new technologies in email marketing to continuously improve campaign performance
Requirements:
  • Proven experience in email and SMS marketing and developing marketing automation capability
  • Experience with common marketing technology tools and understanding of successful customer lifecycle strategy
  • Worked with large numbers of prospects and customers and have experience with sophisticated segmentation and targeting
  • Experience leveraging data to inform strategy and priorities and provide insights to the organization in partnership with marketing analytics team
  • Ensures compliance with email marketing regulations; CAN-SPAM Act, GDPR, CCPA, etc.
  • Ability to understand and contribute to cross-functional discussion and planning around efforts to grow leads, build engagement, improve conversion, retention, and win back lost business
  • Active listener who works collaboratively and respectfully with others to achieve shared objectives and demonstrates ability to influence across the organization
  • Ability to deliver communications that convey clear understanding of audience's needs
  • Appreciation and/or reasonable level of skill in design and copywriting, particularly in email and text messaging
  • Commitment to and enthusiasm for the organization's mission, vision, and core values: Others First, Wisdom and Growth
  • Ability to multi-task in deadline-driven, high-volume environment
  • Able to communicate clearly with all levels of the organization
  • Bachelor's degree in communications, marketing, or related discipline
  • 3+ years experience in email and SMS marketing with expert knowledge of Hubspot CMS and CRM automation. HeyMarket experience a plus

Jackson + Coker is an EEO/AA Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender, gender identity and expression, national origin, age, disability, or protected veteran status. We celebrate diversity and are committed to creating an inclusive environment for all associates.

  • Email Marketing Strategist

    6 days ago

    alpharetta, United States Jackson + Coker Full time

    Email Marketing Manager Job DescriptionJackson + Coker is a leading healthcare staffing firm with a strong national presence, specializing in locum tenens, locums-to-permanent, and telehealth staffing. We partner with healthcare organizations to find the right physicians and advanced practitioners to deliver quality patient care.The Email Marketing Manager...

  • Ecommerce Strategist

    3 weeks ago

    Alpharetta, United States BAD Marketing Full time

    About BAD MarketingWe are a leading Growth Marketing Agency with a team of 170+ passionate leaders and creatives. Our philosophy is built on the belief that excellence stems from a united team working towards a common objective: to help our clients grow profitably and provide them with an exceptional experience.About This PositionAs an Ecommerce Strategist,...

  • Ecommerce Strategist

    4 months ago

    Alpharetta, United States BAD Marketing Full time

    ABOUT BAD MARKETING: We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow...

  • Senior Marketing Strategist

    4 weeks ago

    Alpharetta, United States LexisNexis Risk Solutions Inc. Company Full time

    Position Overview The Senior Marketing Strategist plays a pivotal role in shaping and executing comprehensive marketing strategies for industry-leading solutions. This position is accountable for spearheading the development and implementation of fully integrated and innovative B2B marketing initiatives aimed at enhancing brand visibility, generating demand,...

  • Digital Marketing Strategist

    2 weeks ago

    Alpharetta, Georgia, United States Apex Solutions Full time

    **About Apex Solutions**We are a dynamic and innovative company that brings together talented individuals who share a passion for what they do.**Job Summary**We are seeking a highly skilled Digital Marketing Strategist to join our team at Apex Solutions. As a key member of our Marketing and Sales department, you will be responsible for maintaining our group...

  • Email Marketing Manager

    7 days ago

    Alpharetta, United States Jackson + Coker Full time

    Jackson + Coker is a top healthcare staffing firm with nationwide reach, specializing in locum tenens (temporary staffing), locums-to-permanent and telehealth staffing. We work with healthcare organizations big and small to find the right physicians and advanced practitioners to provide quality patient care.The Email Marketing Manager is a pivotal role...

  • Email Marketing Manager

    2 days ago

    Alpharetta, United States Jackson + Coker Full time

    Jackson + Coker is a top healthcare staffing firm with nationwide reach, specializing in locum tenens (temporary staffing), locums-to-permanent and telehealth staffing. We work with healthcare organizations big and small to find the right physicians and advanced practitioners to provide quality patient care.The Email Marketing Manager is a pivotal role...

  • Email Marketing Manager

    7 days ago

    alpharetta, United States Jackson + Coker Full time

    Jackson + Coker is a top healthcare staffing firm with nationwide reach, specializing in locum tenens (temporary staffing), locums-to-permanent and telehealth staffing. We work with healthcare organizations big and small to find the right physicians and advanced practitioners to provide quality patient care.The Email Marketing Manager is a pivotal role...

  • Email Marketing Manager

    2 days ago

    Alpharetta, GA, USA, United States Jackson + Coker Full time

    About the RoleJackson + Coker is a leading healthcare staffing firm with a strong national presence, seeking a highly skilled Email Marketing Manager to join our team. As a pivotal role within the organization, you will be responsible for driving new business growth and enhancing customer retention through strategic marketing initiatives.Key...

  • Digital Marketing Strategist

    2 weeks ago

    Alpharetta, United States Westfield Full time

    Job Title: Digital Marketing ManagerWestfield Specialty is seeking an experienced Digital Marketing Manager to lead our digital marketing efforts. This role is responsible for developing and executing a comprehensive digital marketing strategy to increase brand awareness, drive website traffic, and enhance customer engagement.Key Responsibilities:Develop and...

  • Talent Acquisition Marketing Strategist

    4 weeks ago

    Alpharetta, GA, United States Pye-Barker Fire & Safety, LLC Full time

    Join a leading organization in the fire, life safety, and security sector and make a significant impact while advancing your career. As the Talent Acquisition Marketing Strategist at Pye-Barker Fire & Safety, you will play a pivotal role in shaping and implementing our Employer Brand strategy, ensuring it resonates with potential candidates and reflects our...

  • Digital Marketing Strategist

    2 weeks ago

    Alpharetta, United States Jackson Healthcare Full time

    About the RoleWe are seeking a highly skilled Senior Director of Digital Marketing to join our team at Jackson Healthcare. As a key member of our marketing leadership team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives customer engagement and revenue growth.Key ResponsibilitiesDevelop and...

  • Market Expansion Strategist

    2 weeks ago

    Alpharetta, United States AMDT Full time

    Market Development Manager Role OverviewWe are a leading software company specializing in change management solutions for automated production systems. Our innovative product helps industries ensure production resilience and adaptability. With our global presence and expanding footprint, we are seeking a dynamic Market Development Manager to spearhead our...

  • Advertising and Marketing Strategist

    4 weeks ago

    Alpharetta, United States American Honda Motor Full time

    Job SummaryWe are seeking a highly skilled Digital Marketing Manager to lead the coordination and implementation of PS&P Advertising and Marketing digital strategies. This role will involve coordination and consensus building across related divisions/departments both internal and external to NA PS&P to achieve short-, medium-, and long-term business plan...

  • Investment Strategist

    4 days ago

    Alpharetta, United States Ronald Blue & Co Full time

    Job Type Full-time Description The Investment Strategist promotes consistent, unified investment communication across advisor teams by establishing and effectively presenting the firm's investment strategy and offerings to advisors and clients. Based at National Office and supports branch offices around the country. Principal Accountabilities: 1. Contributes...

  • Marketing Associate

    4 weeks ago

    Alpharetta, United States Renewed Vision Full time

    Job DescriptionJob DescriptionMarketing AssociateAs a Marketing Associate at Renewed Vision, you will play a crucial role in supporting our marketing efforts, helping to ensure that our products and services reach the right audience with maximum impact. This position is ideal for someone who is highly organized, detail-oriented, and passionate about...

  • Marketing Intern

    4 days ago

    Alpharetta, United States Phillips Brothers Acquisitions Full time

    Job Title: Marketing InternSchedule: 15-20 hours per week in Office in Alpharetta, GA. This role has the opportunity to move into a full time role as Marketing Coordinator quickly or upon graduation.Pay: $15 an hourPBA Core Values: Charitable, Intentionality, Honesty and Integrity, Discipline, Listen More Speak LessAbout Us:Phillips Brothers Acquisitions is...

  • Marketing Intern

    2 days ago

    Alpharetta, United States Phillips Brothers Acquisitions Full time

    Job Title: Marketing InternSchedule: 15-20 hours per week in Office in Alpharetta, GA. This role has the opportunity to move into a full time role as Marketing Coordinator quickly or upon graduation.Pay: $15 an hourPBA Core Values: Charitable, Intentionality, Honesty and Integrity, Discipline, Listen More Speak LessAbout Us:Phillips Brothers Acquisitions is...

  • Marketing Automation Specialist

    4 months ago

    Alpharetta, United States OnSolve Full time

    Job Summary OnSolve’s Marketing Operations and Technology team is responsible for streamlining marketing operation processes, creating, and implementing optimized, effective, and engaging marketing online programs as defined by Marketing Demand Generation managers, Content Marketing managers, Strategic Communication managers and Product Marketing managers,...

  • Marketing Associate

    1 month ago

    Alpharetta, United States Surgical Information Systems Full time

    Company Overview:Surgical Information Systems (SIS) has been a leader in providing innovative solutions for surgical care providers since 1996. Our commitment to enhancing operational, financial, and clinical outcomes has made us a trusted partner for over 2200 facilities across the United States and Canada.Role Summary:The Marketing Support Specialist plays...