Digital Marketing Strategist
13 hours ago
Westfield Specialty is seeking a highly skilled Digital Marketing Manager to join our team. This role is responsible for developing and executing a comprehensive digital marketing strategy to increase brand awareness and drive business growth.
The ideal candidate will have a strong background in digital marketing, with experience in managing marketing automation tools, SEO, and social media campaigns. They will be responsible for creating and implementing a content strategy, managing the company's digital presence, and analyzing campaign performance.
Key Responsibilities:
- Develop and execute a digital marketing strategy to drive business growth
- Manage marketing automation tools, including email marketing campaigns and social media advertising
- Optimize and improve the company's digital presence, including the website and social media channels
- Analyze campaign performance and provide insights to inform future marketing strategies
- Collaborate with the marketing team to develop and implement a content strategy
Requirements:
- Bachelor's degree in marketing or a related field
- Minimum 5 years of experience in digital marketing, with a focus on marketing automation and SEO
- Experience with marketing automation tools, including email marketing platforms and social media advertising
- Strong analytical and problem-solving skills
- Ability to work in a fast-paced environment and prioritize multiple tasks
Preferred Qualifications:
- Experience with content management systems (CMS)
- Knowledge of Adobe Creative Suite and Canva
- Experience with LinkedIn marketing and employee advocacy
Westfield Specialty is an equal opportunity employer and welcomes applications from diverse candidates. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.
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