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Digital Marketing Strategist

1 month ago

Alpharetta, United States Westfield Full time
Job Title: Digital Marketing Manager

Westfield Specialty is seeking a highly skilled Digital Marketing Manager to join our team. This role is responsible for developing and executing a comprehensive digital marketing strategy to increase brand awareness and drive business growth.

The ideal candidate will have a strong background in digital marketing, with experience in managing marketing automation tools, SEO, and social media campaigns. They will be responsible for creating and implementing a content strategy, managing the company's digital presence, and analyzing campaign performance.

Key Responsibilities:

  • Develop and execute a digital marketing strategy to drive business growth
  • Manage marketing automation tools, including email marketing campaigns and social media advertising
  • Optimize and improve the company's digital presence, including the website and social media channels
  • Analyze campaign performance and provide insights to inform future marketing strategies
  • Collaborate with the marketing team to develop and implement a content strategy

Requirements:

  • Bachelor's degree in marketing or a related field
  • Minimum 5 years of experience in digital marketing, with a focus on marketing automation and SEO
  • Experience with marketing automation tools, including email marketing platforms and social media advertising
  • Strong analytical and problem-solving skills
  • Ability to work in a fast-paced environment and prioritize multiple tasks

Preferred Qualifications:

  • Experience with content management systems (CMS)
  • Knowledge of Adobe Creative Suite and Canva
  • Experience with LinkedIn marketing and employee advocacy

Westfield Specialty is an equal opportunity employer and welcomes applications from diverse candidates. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.